What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Trustworthy

Feature Ratings

Average 84

Audience Segmentation

87

Customer Value Analysis

86

Conversion Analysis

85

Customer Journey Modelling

84

Data Visualization

84

Paid Search Integration

84

Device and Browser Analytics

83

Search Engine Optimization

83

Social Media Analytics

83

Audience Demographics

83

API Framework

79

Vendor Capability Ratings

Average 85

Business Value Created

89

Quality of Features

88

Breadth of Features

87

Ease of Data Integration

86

Ease of IT Administration

85

Product Strategy and Rate of Improvement

85

Usability and Intuitiveness

85

Ease of Implementation

85

Availability and Quality of Training

84

Ease of Customization

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Jason M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2021

Great marketing and social media management

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Excellent tool by which we have been able to take better advantage of email, monitor and evaluate the performance of each of the marketing campaigns we do, plus it has features that help me organize my daily tasks. It's a relief to know that I can count on such valuable tools as HubSpot Marketing Hub.

What is your favorite aspect of this product?

Its user interface is friendly and provides tools that help improve marketing performance. It integrates well with email platforms, and its analytics about marketing campaigns are pretty comprehensive and easy to interpret. Its reports serve as feedback to improve upcoming marketing campaigns.

What do you dislike most about this product?

It proposes a rather steep learning curve, which I understand is complex and complete software to perform marketing tasks.

What recommendations would you give to someone considering this product?

It works well, its interface is user-friendly, and its price is affordable for all types of companies, make sure its functions are what your company needs, and you will be making the best investment.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

Mohammad Bilawal B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

One of the best marketing platform available

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is very easy for non-technical people, the UX/UI of the platform is the best I have ever seen. It does everything it states and enhances chances of your marketing efforts to increase

What is your favorite aspect of this product?

The best feature of the product is the workflows management and A/B testing of campaigns and landing pages. Other competitors do provide it but ease of using these features makes HubSpot to stand out from everyone

What do you dislike most about this product?

I would say the support is not the best, I have faced issues with support. Initially, they are really good and then over time they lose interest in their old clients.

What recommendations would you give to someone considering this product?

I would just recommend that if you want a marketing platform for all your activities in one place, HubSpot Marketing hub is the best option for running ads, sending marketing emails, creating landing pages, A/B testing your emails and landing pages, managing analytics and workflows. This is the best one.

Pros

  • Performance Enhancing
  • Client Friendly Policies
  • Altruistic
  • Transparent

Michael M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Controlled and targeted digital marketing.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub was installed in the organization to gather information through marketing and advertising analysis and studies about customers and prospects. We have had the best possible performance since it arrived in the marketing department office because, in turn, we increased sales and ran campaigns dedicated to impacting and influencing other markets and getting customers excited about our products.

What is your favorite aspect of this product?

HubSpot Marketing Hub has many advantages; among them is its wide range of tools to perform different functions, such as monitoring and tracking customers, campaigns, content distribution, and market analysis.

What do you dislike most about this product?

It has a very high price; it should be a little cheaper so that companies with a limited budget can acquire it or create a fixed plan for small companies.

What recommendations would you give to someone considering this product?

Extremely efficient, we have been fortunate to have our organization has HubSpot Marketing Hub. The development of the tasks employed as monitoring, analysis, and marketing strategies have been a success, buy it and use it; you will not regret it.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Efficient Service
  • Inspires Innovation

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