What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Trustworthy

Feature Ratings

Average 84

Audience Segmentation

87

Customer Value Analysis

86

Conversion Analysis

85

Customer Journey Modelling

84

Data Visualization

84

Paid Search Integration

84

Device and Browser Analytics

83

Search Engine Optimization

83

Social Media Analytics

83

Audience Demographics

83

API Framework

79

Vendor Capability Ratings

Average 85

Business Value Created

89

Quality of Features

88

Breadth of Features

87

Ease of Data Integration

86

Ease of IT Administration

85

Product Strategy and Rate of Improvement

85

Usability and Intuitiveness

85

Ease of Implementation

85

Availability and Quality of Training

84

Ease of Customization

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Bryan H.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Powerful, Effective and Enjoyable to Use

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is in a league of its own. The user interface is incredible, it's easy to use while still offering a breadth of powerful features, and it improves our B2B marketing efforts. There's something so streamlined and efficient about HubSpot that sets it apart from other products.

What is your favorite aspect of this product?

The user interface — this makes learning the product, accomplishing goals, and improving business productivity possible. Other tools appear to be stuck in the past, but HubSpot is a wonderful, intuitive program.

What do you dislike most about this product?

Price is incredibly high, but it's an investment. Our team was extremely reluctant to pursue HubSpot for years due to the cost for years. However, it's made all the difference for our team.

What recommendations would you give to someone considering this product?

HubSpot offers a free trial period to see if it's the right fit for your organization. I think it's definitely worth considering, despite the high price tag.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Caring

Shan A.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

It does many things which are essential for all

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The HubSpot marketing hub differs from all of its competitors, the best thing which differentiates Hubspot from its competitors is the lead scoring system of HubSpot which is very easy to use and helps businesses to score their leads based on their actions.

What is your favorite aspect of this product?

Personally, I love the email automation feature of HubSpot, as it is very easy to use and the feature which allows you to set up different workflows, this helps businesses with lead generation and lead nurturing campaigns. The event and campaign management is one of the best available in the market as it allows you to integrate with many different platforms, we use zapier and zoom together for carrying out different live and on-demand webinars.

What do you dislike most about this product?

I don't see any flaws in HubSpot except their phone app which is very basic does not do much. If we compare other competitors their mobile app is much better with UX and UI. Also, the enterprise version is a bit pricey, no doubt it does a lot for the business but also comes with a great cost.

What recommendations would you give to someone considering this product?

Personally, I find Hubspot as our main tool which has boosted our sales within the first quarter of using the platform, for lead generation and nurturing campaigns it has been the best tool for us. The chat flow feature is one of the best which allows you to allocate conversions to available agents easily and set up workflows and chat flows as per the requirement. Every business needs to test their campaigns before launching to big markets, HubSpot A/B testing feature makes the campaigns more effective than what they currently are. The list segmentation and management is one of the essential tools used by our business.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Bilawal B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2021

One of the best marketing CRM

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Everything within the HubSpot marketing hub is unique and it aligns all the sales and marketing teams to work together efficiently. The use of workflows is the best part of Hubspot, creating landing pages has been very easy and email marketing at it's best.

What is your favorite aspect of this product?

The A/B testing on Hubspot is my favourite for a few reasons. It's very easy and efficient gives you accurate results for testing the campaigns or emails.

What do you dislike most about this product?

The only thing which Hubspot is not very good at is the quality of training provided by the technical team, they have very little knowledge (Some of the employees of Hubspot) They should always review their team training beforehand - And then pass it to clients

What recommendations would you give to someone considering this product?

It's one of the most essential tools for any business no matter small medium or large, I would highly recommend email marketing, marketing automation, use of workflows, creating landing pages, sequences for sales teams and the lead scoring system. The lead scoring system is the best one in the market, I highly recommend the product because of its unique features and capabilities.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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