What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Trustworthy

Feature Ratings

Average 84

Audience Segmentation

87

Customer Value Analysis

86

Conversion Analysis

85

Customer Journey Modelling

84

Data Visualization

84

Paid Search Integration

84

Device and Browser Analytics

83

Search Engine Optimization

83

Social Media Analytics

83

Audience Demographics

83

API Framework

79

Vendor Capability Ratings

Average 85

Business Value Created

89

Quality of Features

88

Breadth of Features

87

Ease of Data Integration

86

Ease of IT Administration

85

Product Strategy and Rate of Improvement

85

Usability and Intuitiveness

85

Ease of Implementation

85

Availability and Quality of Training

84

Ease of Customization

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Esmeralda P.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

What a Marketing Automation Platform Should Have

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is a program that has more complete characteristics, although the price is high, it is the best on the market.

What is your favorite aspect of this product?

I appreciate that it has all the tools you need to carry out your marketing plan in one place. Having all of the blogging and social media networks in one spot has made it a breeze to utilize. There are so many tools, checklists, etc. available to help you learn how to advertise and connect with your audience that you'll be prepared for success.

What do you dislike most about this product?

The Design Manager is a piece of software that I don't grasp. For your marketing, this directly affects the usage of the design manager, which is required when updating a template for a specific campaign. A non-programmer could find it perplexing, in my opinion. The previous design manager made a lot more sense to me than the current one. HubSpot as a service is cumbersome because of their tier-metric of contacts and the yearly fee. This is a product we provide as a HubSpot partner but we lose consumers because the annual pricing is too high, or because they choose Pro over basic since the contact metric messes them up and they end up paying.

What recommendations would you give to someone considering this product?

I don't understand Design Manager. This directly affects marketing utilization of the design manager, which is essential when modifying a campaign template. It's confusing to me as a non-programmer. The prior design manager made more sense to me. The yearly price and tier-metric of contacts make HubSpot a hassle. Customers choose Pro over basic since the contact metric is messed up and they wind up paying extra.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Farjana L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2022

HubSpot Marketing is a powerful tool for marketing

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Numerous chances exist to tailor the experience of a customer along the way. HubSpot assists us in nurturing and tracking new leads, after which we pass them along to our sales team. All campaigns are tracked perfectly through the landing page tracking. Automated workflows that facilitate the distribution of emails and newsletters are highly valued. My work in the CMS resulted in a beautiful website linked to the Marketing Hub. Neither web hosting nor customer service nor CRM or Sales Hub has any integration issues.

What is your favorite aspect of this product?

Sending emails and creating landing pages to explain the purpose of our email is a simple process that can be done quickly. Tools for project identification and nurturing can assist us in identifying and nurturing projects rapidly, allowing our team to devote more time and effort to more meaningful activities while remaining more productive. With HubSpot Marketing Hub, I can coordinate all of my company's communication channels.

What do you dislike most about this product?

Certain features, such as social media scheduling, could be approved or commented on by members of the Hubspot staff. We had to purchase Loomly because Hubspot does not currently support it. It costs more than other platforms, but HubSpot can take the place of all other marketing point solutions.

What recommendations would you give to someone considering this product?

Hubspot is the all-in-one CRM solution. Due to the ever-changing nature of technology, there is always new marketing content. Then you'll have less work to do once your teams learn how to use it. It's a definite must-have.

Pros

  • Reliable
  • Inspires Innovation
  • Helps Innovate
  • Continually Improving Product

Sheila K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Hubspot is Fantastic! It has helped us GROW!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is extremely easy to use and easy to self-train.

What is your favorite aspect of this product?

The drag and drop templates

What do you dislike most about this product?

It doesn't integrate with our version of salesforce well

What recommendations would you give to someone considering this product?

Make sure you speak with them specifically about your version of CRM, if you are not using their Hubspot CRM.

Pros

  • Saves Time
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Commodity Features

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