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HubSpot Marketing Hub
9.0 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Security Protects

Feature Ratings

Average 84

Audience Segmentation

87

Conversion Analysis

85

Customer Value Analysis

85

Customer Journey Modelling

84

Device and Browser Analytics

84

Paid Search Integration

83

Data Visualization

83

Audience Demographics

83

Social Media Analytics

83

Search Engine Optimization

82

API Framework

79

Vendor Capability Ratings

Average 85

Quality of Features

88

Business Value Created

88

Breadth of Features

87

Product Strategy and Rate of Improvement

85

Ease of Data Integration

85

Ease of Implementation

85

Usability and Intuitiveness

85

Ease of IT Administration

85

Ease of Customization

84

Availability and Quality of Training

83

Vendor Support

81

Also Featured in...

Marketing Platforms - Enterprise

Score 9.1

View HubSpot Marketing Hub in this category (opens in a new tab)

Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Social Media Monitoring

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

Email Marketing

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

A/B Testing

Score 8.8

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

Christine R.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"HubSpot is the greatest!"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

It differs in the functions that the program has, they are very complete and easy to use.

What is your favorite aspect of this product?

It's possible to consolidate and automate your marketing activities using HubSpot marketing. It enables you to create processes and dynamic lists to automate your marketing.

What do you dislike most about this product?

Pricing is strongly influenced by the volume of marketing interactions. Even if you have a large number of acquaintances with whom you speak often, the platform is still pricey. It is better suited for B2B rather than B2C enterprises to use HubSpot,

What recommendations would you give to someone considering this product?

What a fantastic application!

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service

Madhukesh G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2022

Easy to use, need more capabilities on analytics

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Social Media Monitoring, Sales sequence

What is your favorite aspect of this product?

Workflow and Dashboard

What do you dislike most about this product?

Data query and lead scoring

What recommendations would you give to someone considering this product?

More capabilities required on analytics part and lead scoring part. Data customisation is still on basic level as compare to pricing.

Pros

  • Respectful
  • Acts with Integrity
  • Reliable
  • Efficient Service

Cons

  • Security Frustrates

Abhisek P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Must-use marketing automation tool for enterprises

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Brand value, Reliability and ease of use of the platform - Gives a clear visibility on customer journey

What is your favorite aspect of this product?

Customer journey mapping and analytics around it

What do you dislike most about this product?

Website analytics feature could be improved, looks like very basic now

What recommendations would you give to someone considering this product?

If you have a strong marketing and demand gen team, them you may want to consider this product

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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