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HubSpot Marketing Hub
9.0 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Trustworthy

Feature Ratings

Average 84

Audience Segmentation

87

Customer Value Analysis

86

Conversion Analysis

85

Customer Journey Modelling

84

Data Visualization

84

Paid Search Integration

84

Device and Browser Analytics

83

Search Engine Optimization

83

Social Media Analytics

83

Audience Demographics

83

API Framework

79

Vendor Capability Ratings

Average 85

Business Value Created

89

Quality of Features

88

Breadth of Features

87

Ease of Data Integration

86

Ease of IT Administration

85

Product Strategy and Rate of Improvement

85

Usability and Intuitiveness

85

Ease of Implementation

85

Availability and Quality of Training

84

Ease of Customization

83

Vendor Support

82

Also Featured in...

Marketing Platforms - Enterprise

Score 9.1

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Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

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Social Media Monitoring

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

Email Marketing

Score 8.9

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A/B Testing

Score 8.6

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

Samantha Q.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Features are amazing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The platform itself

What is your favorite aspect of this product?

The ease of use of the tools

What do you dislike most about this product?

Not much at this time of use

What recommendations would you give to someone considering this product?

Try it you’ll enjoy it

Pros

  • Continually Improving Product
  • Unique Features
  • Efficient Service
  • Effective Service

Toni W.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Forever improving to meet todays marketer & sales

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The ease of implementation, operation, and execution on the HubSpot platform are second to none. This essential tool is for today's and future sales and marketers, aligning both departments together seamlessly and effortlessly.

What is your favorite aspect of this product?

Free tools is a big element for marketers for sourcing inspirations and enables marketers to visit Hubspot as a main place for marketing tips and tools!

What do you dislike most about this product?

I would like to see free trials for basic users so they can experience what and how the extra features can benefit them.

What recommendations would you give to someone considering this product?

I would highly recommend Hubspot for sales and marketers because they have the necessary features, tools and tips that you would want all in one place - needless to say, a brand that you can trust!

Pros

  • Saves Time
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Luna K.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

User-friendly, well-organized, and helpful.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot Marketing Hub is useful. Our business is managed from a single interface. We used it to send emails, create landing pages, and conduct marketing. Reporting's ability to create detailed funnels, sales analytics, and performance benchmarks helps teams make good decisions. In general, it's a delightful experience. Everything is so straightforward, which I appreciate. So many things have made it unique, and I hope that more options will be available in the future.

What is your favorite aspect of this product?

Hubspot Marketing Hub is a very user-friendly and approachable platform. Visualizing our metrics across all digital touchpoints has helped us. It's great that it integrates with the rest of my tech stack, making for a more seamless experience. Excellent work has been done on the automation and creation of lists that are based on activities and user profiles. And it's easier to manage a team when there are groups. Its ability to create folders is beneficial in keeping things organized.

What do you dislike most about this product?

In some ways, I find the report hard to understand. Data slicing is limited. Inboxes and blogs are selective. A basic understanding of HTML will allow us to correct any formatting or style issues. I want more detailed tutorials on this platform.

What recommendations would you give to someone considering this product?

Hubspot Marketing Hub is a superb platform that enables our business to streamline marketing operations, and it offers the capability to businesses. Because it produces and it is well-suited for us. So far, we've learned a lot and improved our performance through Hubspot. I would highly recommend it, particularly to SMBs.

Pros

  • Saves Time
  • Acts with Integrity
  • Helps Innovate
  • Continually Improving Product

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