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HubSpot Marketing Hub
9.0 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Trustworthy

Feature Ratings

Average 84

Audience Segmentation

87

Customer Value Analysis

86

Conversion Analysis

85

Customer Journey Modelling

84

Data Visualization

84

Paid Search Integration

84

Device and Browser Analytics

83

Search Engine Optimization

83

Social Media Analytics

83

Audience Demographics

83

API Framework

79

Vendor Capability Ratings

Average 85

Business Value Created

89

Quality of Features

88

Breadth of Features

87

Ease of Data Integration

86

Ease of IT Administration

85

Product Strategy and Rate of Improvement

85

Usability and Intuitiveness

85

Ease of Implementation

85

Availability and Quality of Training

84

Ease of Customization

83

Vendor Support

82

Also Featured in...

Marketing Platforms - Enterprise

Score 9.1

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Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

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Social Media Monitoring

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

Email Marketing

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

A/B Testing

Score 8.6

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

Oleksiy M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Good product for SAAS products

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Ease of usability

What is your favorite aspect of this product?

That it is very simple

What do you dislike most about this product?

That it doesn't give you the customization you want sometimes

What recommendations would you give to someone considering this product?

Negotiate the price

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Philippe C.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2022

Tons of useful quality features, but a bit pricey!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Very easy to learn to use. Their Academy offers high quality training and resources. You can actually CALL them during business hours and speak quickly with a qualified expert that will really help you.

What is your favorite aspect of this product?

The marketing automation workflow is fantastic !

What do you dislike most about this product?

It can be quite expensive, but if you use efficiently all the features, it can bring you way more in business value.

What recommendations would you give to someone considering this product?

Make sure to get all the training they offer on their Academy to leverage the full potential of the platform.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring

Cons

  • Under Delivered
  • Less Generous

Aviral G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2022

Best Marketing Tool

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot’s marketing email tool allows you to engage with your contacts, send promotional offers, and provide news and updates about your business.

What is your favorite aspect of this product?

It Automate routine tasks, convert traffic into leads, deliver on-brand marketing messages

What do you dislike most about this product?

is one piece of HubSpot's complete CRM platform to help your business grow better.

What recommendations would you give to someone considering this product?

is one piece of HubSpot's complete CRM platform to help your business grow better.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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