What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
92 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Reliable
- Respectful
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Customer Value Analysis
Conversion Analysis
Customer Journey Modelling
Data Visualization
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Social Media Analytics
Audience Demographics
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.6
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HubSpot Marketing Hub Reviews
Tim T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Good value
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I haven't used its competitors however what I can attest to is the community that Hubspot has built around its software and its continued product development as not just sales and marketing platform, but an ERP. Its recent purchase of an industry-leading integration platform, now rebranded as HubSpot Datasync, added significant value to the platform. Currently, we are using another CRM which, due to IT infrastructure we would not stop using. At least with the possibility of integration via Datasync there's still a path to more data transparency, avoiding data silos that often make it difficult to leverage business insights.
What is your favorite aspect of this product?
ease of use
What do you dislike most about this product?
the discrepancy between how HubSpot and Google capture traffic analytics
What recommendations would you give to someone considering this product?
Take advantage of the community. There's alot to learn but they are great at setting you up for success.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Huimin T.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
To make an automatic series of emails.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
You can create pop-up forms for special offers and collect additional registration information using the lead flow capability. To create an automated email sequence, you can select from a wide range of triggers. It allows you to view all contact interaction details in one location, with the ability to project similar customer data to a CRM solution. Numerous criteria, including geographic location, registration date, last activity date, and customer lifecycle stage, can be used to filter contacts.
What is your favorite aspect of this product?
I like HubSpot Marketing Hub because it allows me to track the success of each of our activities in detail. To make them more consistent with your brand, you can modify and add new content blocks. Using the email editor, I can modify the layout of each one and add various content blocks, graphics, buttons, and social sharing options. Along with your name, address and other identifying information, you can include business details such as your company name and industry in the email.
What do you dislike most about this product?
Although the procedure can be streamlined, the templates are not easy to change. There may still be room for improvement in email reporting. Unlike a solo email, the learning curve is naturally steeper, there are more features and things to learn about marketing strategy.
What recommendations would you give to someone considering this product?
I highly recommend for your business email marketing; HubSpot Marketing Hub offers comprehensive performance data. You can compare the effectiveness of your email efforts to your other marketing initiatives on platforms like social media and compensated display ads.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Sheila K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Sep 2022
Hubspot has taken us to the next level!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It's very easy to use and the analytics are easy
What is your favorite aspect of this product?
The analytics
What do you dislike most about this product?
Integration with Agent Dealer
What recommendations would you give to someone considering this product?
Make sure to get real Salesforce, not Agent Dealer
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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