What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
92 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Reliable
- Respectful
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Customer Value Analysis
Conversion Analysis
Customer Journey Modelling
Data Visualization
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Social Media Analytics
Audience Demographics
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.6
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HubSpot Marketing Hub Reviews
Mark M.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Nov 2022
HubSpot is truly the sector leader for automation
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It's breadth of features and continual improvement sets it apart from competing platforms.
What is your favorite aspect of this product?
Ease of use.
What do you dislike most about this product?
Nothing really - you get what you pay for.
What recommendations would you give to someone considering this product?
Compare and contrast to the competition and if you can afford make it the choice to beat.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Elinor S.
- Role: Operations
- Industry: Education
- Involvement: End User of Application
Submitted Oct 2022
Solution to create content and report data.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The first step would be to automate procedures among the many hubs they provide. Second, the capability to track and examine user and customer activity from the very beginning to the very end. Our ability to identify who we are reaching and who we are not is getting better. The reports function effectively by displaying the origins of new connections, such as offline sources, Salesforce or other connectors, and help us keep track of our new contacts. With the way we can automate it and put it up, A/B testing is very simple.
What is your favorite aspect of this product?
I adore Hubspot smart content tool for emails and landing sites since it enables me to offer particular individuals customized information, forms, and graphics depending on various contact lists. The ability to link and evaluate each stage of the purchasing process with a single tool, therefore enhancing the overall consumer experience.
What do you dislike most about this product?
The complete stack solution has a hefty price tag, and every year they try to charge you for premium level memberships for things that were previously provided in the basic plans. I am aware that Hubspot cares about its customers and that they have improvement goals. I am aware of this because they just distributed a survey to gather detailed input on CTA buttons.
What recommendations would you give to someone considering this product?
I'm sure you'll enjoy it if you give it a go and look at some of their classes on using various Hubspot features (it's actually fairly simple to understand and utilize). Start with the sales or marketing center and work your way up from there if you're scared to purchase the complete stack of tools.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
David H.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Easy to use and great user interface
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Lost of function and user interface.
What is your favorite aspect of this product?
Our marketing team can manage all of our tasks, including blogs, landing pages, social media, and campaign tracking, using the Marketing Hub. Its tools are incredibly simple to use, and HubSpot's website is filled with a wealth of excellent learning resources.
What do you dislike most about this product?
HubSpot should offer additional choices for modifying UTMs and campaign tracking, in my opinion. For internal use, we modify our UTMs slightly, and HubSpot appears to replace the UTMs we employ if a campaign is tied to an email or landing page.
What recommendations would you give to someone considering this product?
Giving us a single platform where we can track and manage all of our marketing campaigns.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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