What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
90 Plan to Renew
70 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Questionnaire Design/Survey Builder
Multi-Channel Data Collection
Text Analytics
API Framework
Data Visualization
Alerts
Sentiment Analytics
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Quality of Features
Product Strategy and Rate of Improvement
Vendor Support
Business Value Created
Breadth of Features
Also Featured in...
Hotjar Reviews
Francesco P.
- Role: Operations
- Industry: Not for Profit
- Involvement: Initial Implementation
Submitted Jun 2023
Very cool and useful!
Likeliness to Recommend
What differentiates Hotjar from other similar products?
I do not know what are similar products, Hotjar seems unique to me
What is your favorite aspect of this product?
You can easily understand what your visitors are lloking for and clicking on your web page. You have a great possibility of enhancement.
What do you dislike most about this product?
Sometimes it is a bit hard with a free version.
What recommendations would you give to someone considering this product?
Take it by step. Analyze step by step without making confusion.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Charlotte C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Best Product for Analyzing User Interactions
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjars technology to easily record user sessions and provide amazing reports such as the heat map is what sets it apart from other products. The heat map report is amazing and worth the cost of the product by itself!
What is your favorite aspect of this product?
Hotjar makes it easy to record user interactions with your website. We record every new page and immediately get quality recordings. These recordings are invaluable for studying how our users are actually using our product. These recordings give us quick insights we can use to iterate on our product. I believe Hotjar isn't the only tool to offer this functionality, but it's one of the most well-rounded and cost-effective tools for this job.
What do you dislike most about this product?
Setup and implementation could be easier, especially for people that aren't as technology inclined like myself. If took us a few weeks to get the product up and running, and sometimes if there are issues I have to call for help from an engineer. I wish it were a bit easier to setup.
What recommendations would you give to someone considering this product?
I recommend that you regularly use Hotjar to keep up with all the product enhancements and updates. If you take too much time without using the product it can be a bit overwhelming to come back to.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Kathleen K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
Get meaningful data with Hotjar.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar teaches us things that we wouldn't otherwise be able to learn. We take notes during sessions, analyze interactions, search for obstacles, and gather information to enhance the user interface and user experience of our product. Additionally, their survey tool is fantastic since it enables us to collect a ton of user feedback.
What is your favorite aspect of this product?
I like it since it's easy to build up user surveys or polls to enhance the website. Moreover, Hotjar makes it simple and quick to export heatmaps (I used heatmaps the most). We can use the amazing information it gives us about user behavior to change our website and significantly boost our conversion rate. They also provide a ton of information in their accompanying papers.
What do you dislike most about this product?
Overall, I've had a positive experience using Hotjar; I can't think of anything I don't like about it right now. However, depending on the platform you built your site on, enabling Hotjar can slow down site speed, which can cause issues with the core functional elements of the web. Putting this issue aside, the user experience has been flawless.
What recommendations would you give to someone considering this product?
You must start with something basic and straightforward like Hotjar in order to comprehend your customers' online behaviors and interactions. Website statistics and user feedback are available. Blogs, e-commerce sites, software firms, and advertising agencies may all benefit from using Hotjar. All digital marketers should use this tool, we suggest, make sure the installation is handled by the appropriate web team.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
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