Hotjar Logo
Hotjar Logo
Hotjar

Hotjar

Composite Score
7.7 /10
CX Score
7.6 /10
Category
Hotjar
7.7 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Hotjar won the following awards in the Voice of the Customer category

Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

90 Plan to Renew

70 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative
18% Neutral
82% Positive

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Fair

Feature Ratings

Average 83

Questionnaire Design/Survey Builder

89

Multi-Channel Data Collection

85

Text Analytics

85

API Framework

82

Data Visualization

80

Alerts

79

Sentiment Analytics

77

Dashboards, Analytics and Reporting

76

Vendor Capability Ratings

Average 80

Ease of Implementation

90

Usability and Intuitiveness

88

Ease of IT Administration

83

Availability and Quality of Training

81

Ease of Customization

81

Ease of Data Integration

80

Quality of Features

79

Product Strategy and Rate of Improvement

78

Vendor Support

77

Business Value Created

77

Breadth of Features

75

Hotjar Reviews

Francesco P.

  • Role: Operations
  • Industry: Not for Profit
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jun 2023

Very cool and useful!

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

I do not know what are similar products, Hotjar seems unique to me

What is your favorite aspect of this product?

You can easily understand what your visitors are lloking for and clicking on your web page. You have a great possibility of enhancement.

What do you dislike most about this product?

Sometimes it is a bit hard with a free version.

What recommendations would you give to someone considering this product?

Take it by step. Analyze step by step without making confusion.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Charlotte C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Best Product for Analyzing User Interactions

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Hotjars technology to easily record user sessions and provide amazing reports such as the heat map is what sets it apart from other products. The heat map report is amazing and worth the cost of the product by itself!

What is your favorite aspect of this product?

Hotjar makes it easy to record user interactions with your website. We record every new page and immediately get quality recordings. These recordings are invaluable for studying how our users are actually using our product. These recordings give us quick insights we can use to iterate on our product. I believe Hotjar isn't the only tool to offer this functionality, but it's one of the most well-rounded and cost-effective tools for this job.

What do you dislike most about this product?

Setup and implementation could be easier, especially for people that aren't as technology inclined like myself. If took us a few weeks to get the product up and running, and sometimes if there are issues I have to call for help from an engineer. I wish it were a bit easier to setup.

What recommendations would you give to someone considering this product?

I recommend that you regularly use Hotjar to keep up with all the product enhancements and updates. If you take too much time without using the product it can be a bit overwhelming to come back to.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Kathleen K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Get meaningful data with Hotjar.

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

Hotjar teaches us things that we wouldn't otherwise be able to learn. We take notes during sessions, analyze interactions, search for obstacles, and gather information to enhance the user interface and user experience of our product. Additionally, their survey tool is fantastic since it enables us to collect a ton of user feedback.

What is your favorite aspect of this product?

I like it since it's easy to build up user surveys or polls to enhance the website. Moreover, Hotjar makes it simple and quick to export heatmaps (I used heatmaps the most). We can use the amazing information it gives us about user behavior to change our website and significantly boost our conversion rate. They also provide a ton of information in their accompanying papers.

What do you dislike most about this product?

Overall, I've had a positive experience using Hotjar; I can't think of anything I don't like about it right now. However, depending on the platform you built your site on, enabling Hotjar can slow down site speed, which can cause issues with the core functional elements of the web. Putting this issue aside, the user experience has been flawless.

What recommendations would you give to someone considering this product?

You must start with something basic and straightforward like Hotjar in order to comprehend your customers' online behaviors and interactions. Website statistics and user feedback are available. Blogs, e-commerce sites, software firms, and advertising agencies may all benefit from using Hotjar. All digital marketers should use this tool, we suggest, make sure the installation is handled by the appropriate web team.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Most Popular Hotjar Comparisons