What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
90 Plan to Renew
70 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Questionnaire Design/Survey Builder
Multi-Channel Data Collection
Text Analytics
API Framework
Data Visualization
Alerts
Sentiment Analytics
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Quality of Features
Product Strategy and Rate of Improvement
Vendor Support
Business Value Created
Breadth of Features
Also Featured in...
Hotjar Reviews
Francesco B.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jun 2023
A recommended tool for website optimization
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Easy to use and fast training
What is your favorite aspect of this product?
Heatmaps and recorded sessions
What do you dislike most about this product?
I have no particular dislikes, maybe I would say that more complex reporting is not supported
What recommendations would you give to someone considering this product?
It is a good solution, there is no doubt about the return on investment
Pros
- Transparent
- Helps Innovate
- Enables Productivity
- Unique Features
Cons
- Charges for Enhancements
Please tell us why you think this review should be flagged.
Neeraj S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2023
Very Customer Friendly Product
Likeliness to Recommend
What differentiates Hotjar from other similar products?
There are lots of unique set of features and user-friendly interface. in hotjar that helps to understand web user behaviour, identify pain points, and optimize the user experience.
What is your favorite aspect of this product?
Hotjar helps visualize user behavior through heatmaps and session recordings is particularly appreciated by users. Additionally, the user-friendly interface and the availability of various tools within one platform make it a convenient and efficient choice for businesses looking to optimize website's performance.
What do you dislike most about this product?
Sometimes data not be accurate when we compare to google analytics. Might have because of 3rd party tool. I'm not sure.
What recommendations would you give to someone considering this product?
Must try the free version to test how well your lead pages are performing.. Its super easy to integrate with your LP or any webpage.
Pros
- Helps Innovate
- Effective Service
- Inspires Innovation
- Respectful
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Brittany D.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Jun 2023
Easy to use and gives great insights to act on.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Have not shopped around similar products. Hotjar fulfills the need and I've never felt the need to look elsewhere.
What is your favorite aspect of this product?
Ease of use and implementation.
What do you dislike most about this product?
There isn't anything I dislike.
What recommendations would you give to someone considering this product?
This is a great tool to get key insights into user experience on your website. Great value.
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
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