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Hotjar Logo
Hotjar

Hotjar

Composite Score
7.7 /10
CX Score
7.6 /10
Category
Hotjar
7.7 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Voice of the Customer category

Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

90 Plan to Renew

70 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative
18% Neutral
82% Positive

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Fair

Feature Ratings

Average 83

Questionnaire Design/Survey Builder

89

Multi-Channel Data Collection

85

Text Analytics

85

API Framework

82

Data Visualization

80

Alerts

79

Sentiment Analytics

77

Dashboards, Analytics and Reporting

76

Vendor Capability Ratings

Average 80

Ease of Implementation

90

Usability and Intuitiveness

88

Ease of IT Administration

83

Availability and Quality of Training

81

Ease of Customization

81

Ease of Data Integration

80

Quality of Features

79

Product Strategy and Rate of Improvement

78

Vendor Support

77

Business Value Created

77

Breadth of Features

75

Hotjar Reviews

Francesco B.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

A recommended tool for website optimization

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

Easy to use and fast training

What is your favorite aspect of this product?

Heatmaps and recorded sessions

What do you dislike most about this product?

I have no particular dislikes, maybe I would say that more complex reporting is not supported

What recommendations would you give to someone considering this product?

It is a good solution, there is no doubt about the return on investment

Pros

  • Transparent
  • Helps Innovate
  • Enables Productivity
  • Unique Features

Cons

  • Charges for Enhancements

Neeraj S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2023

Very Customer Friendly Product

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

There are lots of unique set of features and user-friendly interface. in hotjar that helps to understand web user behaviour, identify pain points, and optimize the user experience.

What is your favorite aspect of this product?

Hotjar helps visualize user behavior through heatmaps and session recordings is particularly appreciated by users. Additionally, the user-friendly interface and the availability of various tools within one platform make it a convenient and efficient choice for businesses looking to optimize website's performance.

What do you dislike most about this product?

Sometimes data not be accurate when we compare to google analytics. Might have because of 3rd party tool. I'm not sure.

What recommendations would you give to someone considering this product?

Must try the free version to test how well your lead pages are performing.. Its super easy to integrate with your LP or any webpage.

Pros

  • Helps Innovate
  • Effective Service
  • Inspires Innovation
  • Respectful

Brittany D.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Easy to use and gives great insights to act on.

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

Have not shopped around similar products. Hotjar fulfills the need and I've never felt the need to look elsewhere.

What is your favorite aspect of this product?

Ease of use and implementation.

What do you dislike most about this product?

There isn't anything I dislike.

What recommendations would you give to someone considering this product?

This is a great tool to get key insights into user experience on your website. Great value.

Pros

  • Performance Enhancing
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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