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Hotjar Logo
Hotjar

Hotjar

Composite Score
7.7 /10
CX Score
7.6 /10
Category
Hotjar
7.7 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Voice of the Customer category

Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

90 Plan to Renew

70 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative
18% Neutral
82% Positive

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Fair

Feature Ratings

Average 83

Questionnaire Design/Survey Builder

89

Multi-Channel Data Collection

85

Text Analytics

85

API Framework

82

Data Visualization

80

Alerts

79

Sentiment Analytics

77

Dashboards, Analytics and Reporting

76

Vendor Capability Ratings

Average 80

Ease of Implementation

90

Usability and Intuitiveness

88

Ease of IT Administration

83

Availability and Quality of Training

81

Ease of Customization

81

Ease of Data Integration

80

Quality of Features

79

Product Strategy and Rate of Improvement

78

Vendor Support

77

Business Value Created

77

Breadth of Features

75

Hotjar Reviews

Mohd Saalim T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2023

Best in industry to track users & enhance product

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

Heatnaps and data visualization

What is your favorite aspect of this product?

Funnel creation and tracking

What do you dislike most about this product?

Slightly delayed in real time data

What recommendations would you give to someone considering this product?

It's helps to give best view of user behaviour

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Less Generous

Isadora T.

  • Role: Operations
  • Industry: Finance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Free features are not enough for us to consider.

Likeliness to Recommend

5 /10

What differentiates Hotjar from other similar products?

Hotjar is very similar to other cheaper products available

What is your favorite aspect of this product?

Users can leave reviews

What do you dislike most about this product?

Pricing. I can get the same features in other products available at the market

What recommendations would you give to someone considering this product?

Search other products that do the same

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Aishik D.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

the array of features and ease of implementation

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

Clearly, the ease of implementation makes it invaluable for Product Managers at any organisation/startup which is lean and doesn't have the time to develop its own solution.

What is your favorite aspect of this product?

Loads of features. Ease of implementation. Ease of accessing results.

What do you dislike most about this product?

None at all.

What recommendations would you give to someone considering this product?

Definitely go ahead and buy it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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