Heap, Inc.

Heap

Composite Score

7.3 /10

CX Score

7.4 /10

21 Reviews Write a Review

Claim Software

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details

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Awards & Recognition

Heap won the following awards in the Website Analytics category

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1 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

0 Top Rated Capabilities

1 Top Rated Features

2023

Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Heap.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

4
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 79%
Negotiation and Contract:: 72%
Conflict Resolution:: 83%
Strategy & Innovation:: 78%
Service Experience:: 88%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

0% Negative

17% Neutral

83% Positive

Pros

Respectful
Saves Time
Enables Productivity
Efficient Service

Cons

Under Delivered

Feature Ratings

Average 81

Data Visualization

Conversion Analysis

Device and Browser Analytics

Audience Segmentation

Audience Demographics

API Framework

Paid Search Integration

Customer Journey Modelling

Social Media Analytics

Search Engine Optimization

Customer Value Analysis

Vendor Capability Ratings

Average 79

Ease of Data Integration

Business Value Created

Ease of IT Administration

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Vendor Support

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Also Featured in...

Product Analytics

Score 7.2

View Heap in this category (opens in a new tab)

Heap Reviews

Idelle D.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

Great product for reporting!

Likeliness to Recommend

8 /10

What differentiates Heap from other similar products?

Ease of use

What is your favorite aspect of this product?

Reporting

What do you dislike most about this product?

Intuitiveness

What recommendations would you give to someone considering this product?

Try it out first the training isn’t as helpful as playing with the tool itself

Pros

Continually Improving Product
Reliable
Unique Features
Efficient Service

Christopher T.

Role: Industry Specific Role
Industry: Not for Profit
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

Easyish to use but really, really, expensive

Likeliness to Recommend

10 /10

What differentiates Heap from other similar products?

Heap is far more robust than most analytics platforms. However, it's challenging to train people to use it, and the user-friendly features don't always work. If they don't, the platform becomes highly unusable for folks who don't understand analytics at a deep level.

What is your favorite aspect of this product?

The visual nature of the funnels features makes it easy to relate the workflows to the product without tracking them elsewhere.

What do you dislike most about this product?

When the visual and user-friendly features don't work, it's a major pain in the ass.

What recommendations would you give to someone considering this product?

Make sure the onboarding is detail and covers what needs to happen when things don't work. It's insanely expensive, so I expect a product that reflects what the organization is paying, which far too often it does not.

Pros

Respectful
Helps Innovate
Continually Improving Product
Reliable

Cons

Less Effective Service
Less Caring
Vendor's Interest First

Emily S.

Role: Information Technology
Industry: Biotechnology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2021

Reliable, easy to use analytics tool!

Likeliness to Recommend

8 /10

What differentiates Heap from other similar products?

The usability - the interface is really easy to navigate and the visualizations make interpreting data very easy, especially as queries get more complicated.

What is your favorite aspect of this product?

Building out queries is very straightforward and user-friendly. I'm able to navigate the site easily and get the information I need, as someone who is not an analytics pro.

What do you dislike most about this product?

I don't like the categorizations of the different types of analyses in the broader categories. I find it would be easier to pick from a list instead of clicking into one category and finding out what you're looking for isn't in the category

What recommendations would you give to someone considering this product?

It makes a big difference to have a team dedicated to managing heap events and ensuring the events follow a naming convention. The payoff of good organization and management makes a huge difference!

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Heap

What is Heap?

Company Details

Need Assistance?

Awards & Recognition

Heap Ratings

86 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

4 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+80 Net Emotional Footprint

How much do users love Heap?

Chart

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Also Featured in...

Product Analytics

Heap Reviews

Idelle D.

Great product for reporting!

Likeliness to Recommend

Pros

Christopher T.

Easyish to use but really, really, expensive

Likeliness to Recommend

Pros

Cons

Emily S.

Reliable, easy to use analytics tool!

Likeliness to Recommend

Pros

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Feature Ratings

Data Visualization

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Device and Browser Analytics

Audience Segmentation

Audience Demographics

API Framework

Paid Search Integration

Customer Journey Modelling

Social Media Analytics

Search Engine Optimization

Customer Value Analysis

Vendor Capability Ratings

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Ease of IT Administration

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

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