Heap, Inc.

Heap

Composite Score

7.3 /10

CX Score

7.4 /10

21 Reviews Write a Review

Claim Software

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details

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Awards & Recognition

Heap won the following awards in the Website Analytics category

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1 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

0 Top Rated Capabilities

1 Top Rated Features

2023

Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Heap.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

4
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 79%
Negotiation and Contract:: 72%
Conflict Resolution:: 83%
Strategy & Innovation:: 78%
Service Experience:: 88%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

0% Negative

17% Neutral

83% Positive

Pros

Respectful
Saves Time
Enables Productivity
Efficient Service

Cons

Under Delivered

Feature Ratings

Average 81

Data Visualization

Conversion Analysis

Device and Browser Analytics

Audience Segmentation

Audience Demographics

API Framework

Paid Search Integration

Customer Journey Modelling

Social Media Analytics

Search Engine Optimization

Customer Value Analysis

Vendor Capability Ratings

Average 79

Ease of Data Integration

Business Value Created

Ease of IT Administration

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Vendor Support

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

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Product Analytics

Score 7.2

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Heap Reviews

Heather K.

Role: Information Technology
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Easy to use product!

Likeliness to Recommend

8 /10

What differentiates Heap from other similar products?

Heap's auto-capture capabilities means there's less work on the front-end. You don't need to know everything you want to know/capture prior to deployment, which saves time.

What is your favorite aspect of this product?

My favorite aspect is the simple UI.

What do you dislike most about this product?

Their journey analysis feature is my least favorite.

What recommendations would you give to someone considering this product?

Try it out if you can and talk to others with the product.

Pros

Trustworthy
Caring
Respectful
Fair

Jay L.

Role: C-Level
Industry: Manufacturing
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Jan 2023

Great Insights from the product

Likeliness to Recommend

9 /10

What differentiates Heap from other similar products?

You have multiple different ways to track data from a specific Segment event (funnels, journeys, etc.) which helps us track the correct data for each initiative we launch.

What is your favorite aspect of this product?

The data visualizations are great and very customizable to suit your needs.

What do you dislike most about this product?

Some of the different data parameters like "Filter results," "Group by," "Compare users," "Date range," or "Compare to" are confusing and seem to overlap

What recommendations would you give to someone considering this product?

Great products for Great Insights

Pros

Reliable
Performance Enhancing
Trustworthy
Effective Service

Angelica B.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2022

Heap allows us to accurately analyze our web pages

Likeliness to Recommend

9 /10

What differentiates Heap from other similar products?

We use this software to view and analyze the behavior of users of our pages and mobile applications, to know in depth every step they take within them and thus improve our services and customer service. I like it because its data is in real time and every piece of information is automatically recorded in the system, making it easier to view.

What is your favorite aspect of this product?

It is a very easy to use and friendly tool, which makes it intuitive. It allows to visualize the events that occur on the pages and applications in real time, it also generates very detailed reports of all the activity in general, showing the metrics, clicks and participation of each user. It automatically captures every movement made by users, so that everything is recorded and analysis and monitoring is much more effective.

What do you dislike most about this product?

I would like its configuration to be a little simpler, since you have to enter data manually, which makes the process long. I would also like the panels to be a little more customizable to adapt them to the needs of the company and customers. On some occasions we have needed the help of the technical service and their response has been slow and late.

What recommendations would you give to someone considering this product?

Heap is great for any product that has traffic. This would be good for an e-commerce cart experience or any type of checkout experience. It's also great for capturing conversion metrics for financial customers or leads. Find friction points in your flow and where users leave your flow.

Pros

Continually Improving Product
Efficient Service
Effective Service
Inspires Innovation

Heap

What is Heap?

Company Details

Need Assistance?

Awards & Recognition

Heap Ratings

86 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

4 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+80 Net Emotional Footprint

How much do users love Heap?

Chart

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Also Featured in...

Product Analytics

Heap Reviews

Heather K.

Easy to use product!

Likeliness to Recommend

Pros

Jay L.

Great Insights from the product

Likeliness to Recommend

Pros

Angelica B.

Heap allows us to accurately analyze our web pages

Likeliness to Recommend

Pros

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Feature Ratings

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