Google

Looker

Composite Score

7.8 /10

CX Score

8.1 /10

35 Reviews Write a Review

Get Demo

In Partnership With SelectHub

Claim Software

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics – Enterprise category

Filter By

7 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

0 Top Rated Capabilities

1 Top Rated Features

2023

1 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

2
Since last award

97 Plan to Renew

1
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

undefined

{y}

{name}

Emotional Footprint Overview

Product Experience:: 90%
Negotiation and Contract:: 85%
Conflict Resolution:: 90%
Strategy & Innovation:: 85%
Service Experience:: 93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

9% Neutral

91% Positive

Pros

Respectful
Acts with Integrity
Friendly Negotiation
Reliable

Feature Ratings

Average 79

Data Exploration and Visualization

BI Security

Operational Reporting Capabilities

Collaboration

Real-Time Visualization

Dashboard

Intelligent Alerts and Notifications

Self Service and Ad Hoc Capabilities

Data Connectors and Data Mashup

BI Platform Administration

Spatial Analysis

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Implementation

Ease of Data Integration

Quality of Features

Vendor Support

Usability and Intuitiveness

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Also Featured in...

Sales Analytics

Score 8.5

View Looker in this category (opens in a new tab)

Customer Intelligence

Score 8.5

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.4

View Looker in this category (opens in a new tab)

Retail Analytics

Score 7.7

View Looker in this category (opens in a new tab)

Looker Reviews

OMUADA D.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

wonderful Data Platform

Likeliness to Recommend

6 /10

What differentiates Looker from other similar products?

Looker doesn’t move or store your data

What is your favorite aspect of this product?

My favorite aspect of Looker is its powerful data modeling layer, LookML

What do you dislike most about this product?

Compared to tools like Power BI, some third-party integrations still need workarounds or added configuration.

What recommendations would you give to someone considering this product?

Use the Community & Support Resources

Pros

Reliable
Enables Productivity
Trustworthy
Unique Features

Vipul J.

Role: Operations
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Innovating tool to replace tableau for Data Needs

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Google Looker is a tool with deep customization, complex data modeling, and integration with Google Cloud, Looker is a great choice. On the other hand, if user-friendly interfaces, powerful data visualization, and ease of use are your priorities, Tableau could be more suitable

What is your favorite aspect of this product?

integration with Google Cloud

What do you dislike most about this product?

greater complexity for advanced uses, higher costs, and limited out-of-the-box visualization options.

What recommendations would you give to someone considering this product?

Worth trying to experience if you have been using Tableau to have a fair comparison and decide on Which product has what and which hasn't

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Fabricio V.

Role: Sales Marketing
Industry: Manufacturing
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

Plug and Play Solution for Reporting

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Being a Google solution comes with perks, but the solution itself stands out

What is your favorite aspect of this product?

Easy of use, I can create any report myself, make it useful and looking good without the need of programming or IT support.

What do you dislike most about this product?

Nothing at the moment

What recommendations would you give to someone considering this product?

Try it out

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Looker

What is Looker?

Company Details

Book a Free Demo Today!

Awards & Recognition

Looker Ratings

81 Likeliness to Recommend

2 Since last award

97 Plan to Renew

1 Since last award

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Looker?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Intelligent Alerts and Notifications Ability to create, manage, send and receive notifications, enhancing efficiency and productivity.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

BI Platform Administration Centralized console to manage BI portal administration. Management metrics and reports on usage, resource utilization, security, and other activities.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Sales Analytics

Customer Intelligence

Business Intelligence & Analytics - Midmarket

Retail Analytics

Looker Reviews

OMUADA D.

wonderful Data Platform

Likeliness to Recommend

Pros

Vipul J.

Innovating tool to replace tableau for Data Needs

Likeliness to Recommend

Pros

Fabricio V.

Plug and Play Solution for Reporting

Likeliness to Recommend

Pros

Most Popular Looker Comparisons

Microsoft Power BI

Tableau

Qlik Sense

Logi Symphony

Oracle Analytics Cloud

SAP BusinessObjects

2
Since last award

1
Since last award

1
Since last award

Feature Ratings

Data Exploration and Visualization

BI Security

Operational Reporting Capabilities

Collaboration

Real-Time Visualization

Dashboard

Intelligent Alerts and Notifications

Self Service and Ad Hoc Capabilities

Data Connectors and Data Mashup

BI Platform Administration

Spatial Analysis

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of Data Integration

Quality of Features

Vendor Support

Usability and Intuitiveness

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training