
In Partnership With SelectHub

What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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In Partnership With SelectHub
Looker Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Looker.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
2
Since last award
95 Plan to Renew
76 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 90%
- Negotiation and Contract:
- 88%
- Conflict Resolution:
- 91%
- Strategy & Innovation:
- 86%
- Service Experience:
- 89%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Fair
- Performance Enhancing
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Exploration and Visualization
BI Security
Operational Reporting Capabilities
Collaboration
Dashboard
Intelligent Alerts and Notifications
Data Connectors and Data Mashup
BI Platform Administration
Self Service and Ad Hoc Capabilities
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Data Integration
Ease of Implementation
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Sales Analytics
Score 8.5
View Looker in this category (opens in a new tab)
Customer Intelligence
Score 8.5
View Looker in this category (opens in a new tab)
Business Intelligence & Analytics – Enterprise
Score 7.9
View Looker in this category (opens in a new tab)
Retail Analytics
Score 7.6
View Looker in this category (opens in a new tab)
Looker Reviews

Hemanshi M.
- Role: Consultant
- Industry: Banking
- Involvement: IT Leader or Manager
Submitted Jun 2023
Fantastic product!
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker differentiates itself from other similar products through its intuitive and user-friendly interface, robust data modeling capabilities, and emphasis on collaboration and data governance. It offers a unified platform that enables users to explore, analyze, and share data in real-time, making it easier for organizations to derive valuable insights and drive data-informed decision-making.
What is your favorite aspect of this product?
My favorite aspect of Looker is its powerful data visualization and exploration capabilities. The ability to create interactive and visually appealing dashboards and reports allows me to easily communicate complex data insights and engage stakeholders in a meaningful way.
What do you dislike most about this product?
While Looker offers a wide range of features and benefits, one aspect that I find challenging is the initial setup and configuration process. It can be time-consuming and require a solid understanding of data modeling and SQL queries to optimize the platform for specific use cases.
What recommendations would you give to someone considering this product?
For someone considering Looker, my recommendations would be to invest time in understanding the data modeling concepts and SQL fundamentals, as it will greatly enhance your ability to utilize the platform effectively. Additionally, leverage Looker's extensive documentation, online resources, and community forums to accelerate your learning and get the most out of the product. Lastly, collaborate closely with your team and stakeholders to align on data requirements and visualization needs, ensuring Looker is tailored to your specific business use cases.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Jeevan K.
- Role: Operations
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2025
Powerful Data Modeling & Governance.
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker uses LookML, a proprietary modeling language that separates the data model from the data queries.It allows centralized, reusable definitions of metrics and dimensions, promoting consistency and reducing redundancy.Looker queries the database directly, without extracting and storing data.Looker's environment supports version control (Git integration) and modular code.Looker has robust APIs and SDKs for embedding dashboards and visualizations into external applications.Since its acquisition by Google, Looker integrates deeply with the Google Cloud Platform (GCP).Business users can explore data safely without writing SQL, within governed
What is your favorite aspect of this product?
My favorite aspects of this product is Developer-Friendly Environment, Strong Data Governance, Real-Time, In-Database Analytics, Centralized Data Modeling (LookML)Flexible Embedding & API Access, Tight Google Cloud Integration and Self-Service Exploration.
What do you dislike most about this product?
I dislike their Complex Permissions & Maintenance, Limited Offline or Extract Support, Dependency on SQL, Limited Advanced Visualizations, Steeper Learning Curve and cost.
What recommendations would you give to someone considering this product?
I would recommend you to check with your IT infrastructure. And buy the best premium plan accordingly.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
Please tell us why you think this review should be flagged.

Lanre A.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2025
Products encourages collaboration
Likeliness to Recommend
What differentiates Looker from other similar products?
Collaboration Power
What is your favorite aspect of this product?
Ability to collaborate
What do you dislike most about this product?
Not as many connectors as Power BI
What recommendations would you give to someone considering this product?
Go for it. Really powerful product
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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