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Looker

Composite Score

8.5 /10

CX Score

8.6 /10

37 Reviews Write a Review

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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Customer Intelligence category

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2024 Data Quadrant Gold Medalist

2024

3 Top Rated Capabilities

5 Top Rated Features

2024

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

2
Since last award

83 Plan to Renew

6
Since last award

79 Satisfaction of Cost Relative to Value

2
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 89%
Negotiation and Contract:: 83%
Conflict Resolution:: 88%
Strategy & Innovation:: 81%
Service Experience:: 93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

11% Neutral

89% Positive

Pros

Enables Productivity
Effective Service
Caring
Altruistic

Feature Ratings

Average 82

Conversion Analysis

Data Visualization

Cross Channel Attribution Analysis

Audience Segmentation

Audience Demographics

API Framework

Metadata Management

Anomaly Detection

Customer Journey Modelling

Predictive Analytics

Real Time Workflow Automation

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Customization

Breadth of Features

Ease of Data Integration

Quality of Features

Vendor Support

Ease of IT Administration

Ease of Implementation

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Also Featured in...

Sales Analytics

Score 8.5

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.5

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics – Enterprise

Score 7.9

View Looker in this category (opens in a new tab)

Retail Analytics

Score 7.7

View Looker in this category (opens in a new tab)

Looker Reviews

Elman M.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Very user-friendly but takes too much time to load

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

It is very user-friendly, and provides very accurate information, however, the loading time is very lengthy, it is very customizable and the interface is clear.

What is your favorite aspect of this product?

Information storage and that the product is easy to use, you do not need to spend a lot of hours to master it.

What do you dislike most about this product?

The loading times, it takes quite few seconds to load and update. but overall is a great tool and no complaint besides this.

What recommendations would you give to someone considering this product?

That take the step since it is a great tool that provides up to date information and stores lots of data, which is easy to locate.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Role: Industry Specific Role
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Nov 2023

One of the best data visualization tools

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Isioma O.

Role: Information Technology
Industry: Agriculture
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Useful Product for Sales Analytics

Likeliness to Recommend

5 /10

What differentiates Looker from other similar products?

Looker differentiates itself from other similar products through its LookML modeling language, which allows for centralized and reusable data models, ensuring consistency across an organization. Unlike traditional BI tools, Looker enables deep customization and flexibility in building interactive dashboards and reports while keeping the data governance intact. Additionally, Looker offers a strong data integration capability, seamlessly connecting with various databases and cloud data sources, and supports real-time analytics. Its collaboration features, allowing teams to share insights and collaborate directly within the platform, further set

What is your favorite aspect of this product?

My favorite aspect of Looker is its LookML modeling language. It enables users to define and organize data in a centralized way, making it easier to manage and scale complex datasets across teams. This approach ensures data consistency and reduces manual errors. The ability to create reusable models also saves time and provides flexibility in creating interactive and customized reports and dashboards without compromising data integrity.

What do you dislike most about this product?

One aspect I dislike about Looker is its steep learning curve, particularly when it comes to LookML. While LookML offers powerful customization, it can be challenging for new users or those without a strong technical background to master. Additionally, the need for specialized knowledge to build models and manage data can make initial adoption slower compared to more user-friendly BI tools.

What recommendations would you give to someone considering this product?

Leverage Collaboration Features: Make the most of Looker's collaboration tools to share insights, reports, and dashboards across teams. It can enhance decision-making and make data more accessible throughout the organization. Start with a Pilot: Consider running a pilot program with Looker to assess its fit with your organization's needs. This will allow you to evaluate its usability, data modeling process, and overall effectiveness before full deployment. By focusing on these areas, you can maximize the value of Looker and ensure it aligns with your business and technical requirements.

Pros

Unique Features
Trustworthy
Efficient Service
Respectful

Cons

Under Delivered

Looker

What is Looker?

Company Details

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Awards & Recognition

2024 Data Quadrant Gold Medalist

Looker Ratings

86 Likeliness to Recommend

2 Since last award

83 Plan to Renew

6 Since last award

79 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Looker?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Sales Analytics

Business Intelligence & Analytics - Midmarket

Business Intelligence & Analytics – Enterprise

Retail Analytics

Looker Reviews

Elman M.

Very user-friendly but takes too much time to load

Likeliness to Recommend

Pros

One of the best data visualization tools

Likeliness to Recommend

Pros

Isioma O.

Useful Product for Sales Analytics

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Conversion Analysis

Data Visualization

Cross Channel Attribution Analysis

Audience Segmentation

Audience Demographics

API Framework

Metadata Management

Anomaly Detection

Customer Journey Modelling

Predictive Analytics

Real Time Workflow Automation

Vendor Capability Ratings

Business Value Created

Ease of Customization

Breadth of Features

Ease of Data Integration

Quality of Features

Vendor Support

Ease of IT Administration

Ease of Implementation

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement