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Looker

Composite Score

8.5 /10

CX Score

8.6 /10

35 Reviews Write a Review

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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Customer Intelligence category

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2024 Data Quadrant Gold Medalist

2024

3 Top Rated Capabilities

5 Top Rated Features

2024

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

82 Plan to Renew

5
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 88%
Negotiation and Contract:: 82%
Conflict Resolution:: 87%
Strategy & Innovation:: 80%
Service Experience:: 93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

12% Neutral

88% Positive

Pros

Enables Productivity
Caring
Effective Service
Altruistic

Feature Ratings

Average 82

Audience Segmentation

Data Visualization

Cross Channel Attribution Analysis

Conversion Analysis

Audience Demographics

API Framework

Metadata Management

Anomaly Detection

Predictive Analytics

Customer Journey Modelling

Real Time Workflow Automation

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Customization

Breadth of Features

Vendor Support

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Also Featured in...

Sales Analytics

Score 8.5

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.4

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics – Enterprise

Score 7.9

View Looker in this category (opens in a new tab)

Retail Analytics

Score 7.7

View Looker in this category (opens in a new tab)

Looker Reviews

Petar B.

Role: Operations
Industry: Telecommunications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Simple to use, but provides amazing business value

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Ease of use and simple design.

What is your favorite aspect of this product?

Small learning curve with a great benefit.

What do you dislike most about this product?

Limited visualisation options.

What recommendations would you give to someone considering this product?

Explore on your own.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Petra B.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Easy to use, great tool

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Ease of use and visualization capabilities

What is your favorite aspect of this product?

Integrating data easily from other platforms

What do you dislike most about this product?

Sometimes limited in data manipulation

What recommendations would you give to someone considering this product?

You can't go wrong with Looker, but be prepared to train employees as it can be an adjustment if someone is not at all used to BI tools

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Cam D.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Good product, but requires lots of manual work.

Likeliness to Recommend

6 /10

What differentiates Looker from other similar products?

It is much easier to consume. The breadth of data visualization features make it easier for non-technical users.

What is your favorite aspect of this product?

The breadth of visualizations. It’s so easy to quickly convey critical insights. I also love that it connects easily with Snowflake.

What do you dislike most about this product?

It requires manual implementation. It’s not great as a self-serve tool for end users.

What recommendations would you give to someone considering this product?

Be sure to consider other options like Pendo depending on your use case.

Pros

Caring
Helps Innovate
Unique Features
Effective Service

Cons

Slower Product Innovation
Less Generous
Charges for Enhancements

Looker

What is Looker?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

Looker Ratings

85 Likeliness to Recommend

1 Since last award

82 Plan to Renew

5 Since last award

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Looker?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Sales Analytics

Business Intelligence & Analytics - Midmarket

Business Intelligence & Analytics – Enterprise

Retail Analytics

Looker Reviews

Petar B.

Simple to use, but provides amazing business value

Likeliness to Recommend

Pros

Petra B.

Easy to use, great tool

Likeliness to Recommend

Pros

Cam D.

Good product, but requires lots of manual work.

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Audience Segmentation

Data Visualization

Cross Channel Attribution Analysis

Conversion Analysis

Audience Demographics

API Framework

Metadata Management

Anomaly Detection

Predictive Analytics

Customer Journey Modelling

Real Time Workflow Automation

Vendor Capability Ratings

Business Value Created

Ease of Customization

Breadth of Features

Vendor Support

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement