Google Ad Manager Logo Award Winner Product Badge
Google Ad Manager Logo Award Winner Product Badge
Google

Google Ad Manager

Composite Score
8.6 /10
CX Score
8.9 /10
Category
Google Ad Manager
8.6 /10

What is Google Ad Manager?

A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.

Company Details


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Awards & Recognition

Google Ad Manager won the following awards in the Ad Tech category

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Google Ad Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Ad Manager.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Ad Manager?

3% Negative
11% Neutral
86% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 83

Data Management Platform Capabilities

87

Advertisement Placement

84

Audience Segmentation

84

Role-Based Access Controls

84

Audience Identification

83

Advertisement Reporting

83

Supply-Side Capabilities

82

MarTech Ecosystem integration

82

Demand-Side Capabilities

81

Advertisement Content Curation

80

Vendor Capability Ratings

Average 81

Quality of Features

85

Breadth of Features

84

Business Value Created

84

Ease of Customization

84

Ease of Implementation

83

Usability and Intuitiveness

82

Ease of IT Administration

82

Ease of Data Integration

82

Product Strategy and Rate of Improvement

79

Availability and Quality of Training

78

Vendor Support

73

Google Ad Manager Reviews

Matias L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

"Wie nearly all Google products quite well"

Likeliness to Recommend

10 /10

What differentiates Google Ad Manager from other similar products?

As an advertiser, you can obtain a ton of information about where visitors came from and how they converted thanks to the integration with Analytics. Furthermore, it is possible to control and increase revenue using pertinent advertisements across a variety of networks via the Ad Manager. Additionally, the CPAs are typically much lower here than they are with other providers. Once the campaigns are set up, they typically no longer require daily maintenance or optimization. Additionally, conversion costs are fairly constant. With its straightforward operation of its basic functions, Google Ads Manager is best suited for use as a campaign

What is your favorite aspect of this product?

I use the Ad Manager, for starters, to create awareness campaigns for our brand's customers. However, it's also to keep up with customers' partners and avoid losing any potential. We can focus on new markets for our customers with the help of the Ad Manager. Additionally, we can switch on video and display ads much more easily and don't need to worry about optimizations all the time.performance marketing manager for Google search engine marketing. This makes it possible for beginners to adjust and work very quickly. The ability to control YouTube advertisements through the Google Ads Manager is undoubtedly advantageous.

What do you dislike most about this product?

The best browser for using the Ad Manager is Chrome, as the name suggests. I'd experienced issues loading or displaying tools in Safari or Firefox more frequently. The loading time is too long for me then. It would be great if we could introduce more individuality at the level of ad groups as well. It bothers me that irrelevant keywords are rarely recommended. Even though Google now recommends them, responsive advertisements are frequently underutilized! It has already happened frequently that technical difficulties with campaign setup resulted in the need to enter all the data again. I'm completely satisfied with the tool aside from that.

What recommendations would you give to someone considering this product?

We use Google Ads Manager to create campaigns and advertisements as part of our search engine advertising (SEA) marketing activities. The ability to activate YouTube advertisements through Google Ads Manager and use the information obtained from SEA campaigns on Google for YouTube retargeting are the two main benefits. We switch almost all of our search and display advertisements to Google, in addition to the YouTube advertisements, of course. I think it's fantastic that improvements are made on a regular basis and that the Google Ads Manager is constantly evolving. Good and reliable advertisers can be found in Google Ad Manager.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Gopi K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Easy to optimize your paid campaigns

Likeliness to Recommend

9 /10

What differentiates Google Ad Manager from other similar products?

Easy to use UI, simple options are the key and the optimization of campaigns are very simple we also can use the editor when you are on not online.

What is your favorite aspect of this product?

The recommendations of campaign score. Based on on our campaigns, Google ads suggest few recommendations to improve the campaign score inorder to perform better

What recommendations would you give to someone considering this product?

If you are looking for the paid search engine promotions for your services or your products, Google Ads will be the best application in the marketing to make your targets very clearly.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Priya S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

"""MY Review on Google Ad Manager"""

Likeliness to Recommend

9 /10

What differentiates Google Ad Manager from other similar products?

Google Ad Manager is a tool that helps you sell ads on your website or app. There are different versions of the tool that offer various features depending on your needs as a publisher. This article can assist you in selecting the best product for your advertising requirements.

What is your favorite aspect of this product?

Google is the most popular search engine globally, and its widespread availability makes it a user-friendly platform. The audience targeting and keyword suggestions are excellent. With a single dashboard, we can manage all types of ads. The user interface is modern and straightforward to use, making it the best ad platform available.

What do you dislike most about this product?

The reporting feature should be simpler, especially when creating a dashboard on a third-party platform.

What recommendations would you give to someone considering this product?

Integrating Google Ads with ClickCease creates a smooth connection that safeguards against fraudulent clicks in my ad campaigns. This prevents my clients' ads from being clicked on by out-of-country visitors, VPN users, bots, and other sources that can waste ad budget. This allows my clients to appear in popular digital spaces while maximizing their ad spend.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

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