Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score

8.0 /10

CX Score

8.2 /10

74 Reviews Write a Review

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What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details

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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

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2 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2024

3 Top Rated Capabilities

1 Top Rated Features

2023

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

95 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative

11% Neutral

88% Positive

Pros

Security Protects
Respectful
Client Friendly Policies
Acts with Integrity

Feature Ratings

Average 84

Advanced Campaign Management

Marketing Operations Management

Email Marketing Automation

Marketing Asset Management

Marketing Workflow Management

Marketing Analytics

Advanced Data Segmentation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Mobile Marketing Management

Vendor Capability Ratings

Average 81

Business Value Created

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Ease of Data Integration

Quality of Features

Ease of IT Administration

Breadth of Features

Availability and Quality of Training

Vendor Support

Also Featured in...

Customer Intelligence

Score 7.4

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Dynamics 365 Customer Insights Reviews

Holly A.

Role: Public Sector
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Microsoft winning the game again.

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

It keeps track of all the worker's details, including talents and hardware tools that are available. It facilitates business operations decision-making and speeds up and greatly simplifies the business job process. Additionally, it enables for user customization, which is beneficial for meeting business and process requirements.

What is your favorite aspect of this product?

It enables for user customization, which is helpful in meeting operational and business requirements. It includes AI-assisted robotic workflow features, makes it simple to produce leads through campaigns, mails, and phone calls, and allows you to automate the lead creation process. Everything is controlled, from creating leads to shutting them through Microsoft Dynamics 365.

What do you dislike most about this product?

Additionally, purchasing a genuine Dynamics 365 edition is rather expensive. To ensure that all types of businesses enjoy such solutions, I would prefer that they offer it at a fair price. Documents formatting issues happens time to time and restrictions on PDF creation, version management, and seamless update distribution to user devices also make us frustrated.

What recommendations would you give to someone considering this product?

The assistance they provide has consistently been excellent. They are prompt and responsive, and they have been easy to reach by every method we have tried, with the exception of call. They are concerned about collects. You can use Microsoft Dynamics CRM whether your organization is small, medium-sized, or huge.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Peyton W.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Great tool for increasing sales for businesses.

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

The capacity to grow as the organisation becomes older. Microsoft framework and API-based seamless integration. Leverage the whole stack, including the Azure platform, PowerAutomate, CDS, and PowerBI. The Microsoft Dynamics 365 platform may be configured to meet any level of complexity and is very strong. Functionality may be readily configured, and legacy application interactions are made simple.

What is your favorite aspect of this product?

Every stage of our journey has been greatly aided by Microsoft. I see that they are devoting a lot of resources to enhancing functionality and usefulness. For routine chores, it is quite user-friendly, and I can rapidly integrate new users. The platform for marketing automation includes contacts (no connectors). The Marketing application now provides a wide range of additional options thanks to Power Automate.

What do you dislike most about this product?

Some Outlook add-ons have created several uncomfortable situations because they record connection errors during synchronisation, and the mobile application frequently experiences issues that detract from the user experience. However, none of these issues causes Microsoft Dynamics 365 to lose its effectiveness or performance; in fact, they are very minor in comparison to all the advantages that can be gained from using it.

What recommendations would you give to someone considering this product?

"Microsoft Dynamics is very Huge, we've been using it for about 3 to 4 years, and its capabilities expand compared to any other competition, and we've tried some other CRMs. Its price is wonderful, too, and the only thing that can limit a user of Dynamics is his or her imagination."

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Consultant
Industry: Not for Profit
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted Sep 2022

Getting better, fast!

Likeliness to Recommend

6 /10

Pros

Trustworthy
Respectful
Continually Improving Product
Efficient Service

Cons

Commodity Features

Dynamics 365 Customer Insights

What is Dynamics 365 Customer Insights?

Company Details

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Awards & Recognition

Dynamics 365 Customer Insights Ratings

84 Likeliness to Recommend

95 Plan to Renew

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Dynamics 365 Customer Insights?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Community Marketing Management Branded customer communities

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Dynamics 365 Customer Insights Reviews

Holly A.

Microsoft winning the game again.

Likeliness to Recommend

Pros

Peyton W.

Great tool for increasing sales for businesses.

Likeliness to Recommend

Pros

Getting better, fast!

Likeliness to Recommend

Pros

Cons

Feature Ratings

Advanced Campaign Management

Marketing Operations Management

Email Marketing Automation

Marketing Asset Management

Marketing Workflow Management

Marketing Analytics

Advanced Data Segmentation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Ease of Data Integration

Quality of Features

Ease of IT Administration

Breadth of Features

Availability and Quality of Training

Vendor Support