Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score

8.0 /10

CX Score

8.2 /10

74 Reviews Write a Review

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What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details

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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

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2 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2024

3 Top Rated Capabilities

1 Top Rated Features

2023

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

95 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative

11% Neutral

88% Positive

Pros

Security Protects
Respectful
Client Friendly Policies
Acts with Integrity

Feature Ratings

Average 84

Advanced Campaign Management

Marketing Operations Management

Email Marketing Automation

Marketing Asset Management

Marketing Workflow Management

Marketing Analytics

Advanced Data Segmentation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Mobile Marketing Management

Vendor Capability Ratings

Average 81

Business Value Created

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Ease of Data Integration

Quality of Features

Ease of IT Administration

Breadth of Features

Availability and Quality of Training

Vendor Support

Also Featured in...

Customer Intelligence

Score 7.4

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Dynamics 365 Customer Insights Reviews

Rohit S.

Role: Consultant
Industry: Engineering
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Must for any business

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

It provides extensive suite of applications

What is your favorite aspect of this product?

Handles large volumes of data and easily scalable

What do you dislike most about this product?

A little Bit expensive

What recommendations would you give to someone considering this product?

It is an excellent product that supports most businesses needs

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ebony'Oot V.

Role: Industry Specific Role
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

The best tool for SSIS D365 Interfaces

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

The reporting feature is simple and easy to use. It includes sample reports, and we had no trouble producing a large number of ad hoc reports as well. We may export the information from Dynamics to various formats for additional study. Thanks to the Asset Management module's excellent performance, we could have all the assets captured into the system, and their depreciation completed correctly and on schedule.

What is your favorite aspect of this product?

A fantastic tool for scheduling and making work processes viable is Dynamics 365. We can interact with each member of our employees in an expert manner, thanks to Dynamics 365. The simplicity of integration was the most excellent aspect of purchasing Dynamics 365. Together, all of the applications and web tools function flawlessly. We never experienced any compatibility problems and didn't take much time integrating other systems into Dynamics 365.

What do you dislike most about this product?

When an update is released, it is difficult for beginners or students to use. It requires extensive customization before it can be used. The portable sign-in application is overly mild—a prolonged reaction time. First-time clients may find it challenging due to unreasonable windows, tabs, and screens. It requires a better menu. It only supports applications that use Internet Explorer.

What recommendations would you give to someone considering this product?

Utilizing Excel templates created by Dynamics to import data and avoid starting from scratch is pretty simple. Additionally, the system is relatively simple to modify without the requirement for programming expertise. Sales, marketing, finance, field service, customer support, and operations are all in one location, but if you encounter any problems, you may get in touch with the staff.

Pros

Helps Innovate
Reliable
Trustworthy
Unique Features

Lisa T.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2022

"Manager of Dynamic Operations"

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

We used it for a small customer, whose whole client list was contained in an Excel spreadsheet. Even his sales crew is happier with the new and improved technology, which provides him with much more control. Dynamics 365 is a completely unique application.

What is your favorite aspect of this product?

I enjoy how simple it is to add additional forms, dashboards, views, and fields to the system. One of the tools, dubbed Advanced Search, is excellent at evaluating data. An excellent tool for tailoring views to specific users.

What do you dislike most about this product?

There are a few things I don't like about the new sales hub capabilities, such as not being able to access system customization and an advanced search tool. The sales hub does not allow you to conduct processes.

What recommendations would you give to someone considering this product?

With this technology, it's easier to do sales and marketing that focus on the customer. It's more beneficial for big and medium-sized businesses alike.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Dynamics 365 Customer Insights

What is Dynamics 365 Customer Insights?

Company Details

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Awards & Recognition

Dynamics 365 Customer Insights Ratings

84 Likeliness to Recommend

95 Plan to Renew

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Dynamics 365 Customer Insights?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Community Marketing Management Branded customer communities

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Dynamics 365 Customer Insights Reviews

Rohit S.

Must for any business

Likeliness to Recommend

Pros

Ebony'Oot V.

The best tool for SSIS D365 Interfaces

Likeliness to Recommend

Pros

Lisa T.

"Manager of Dynamic Operations"

Likeliness to Recommend

Pros

Feature Ratings

Advanced Campaign Management

Marketing Operations Management

Email Marketing Automation

Marketing Asset Management

Marketing Workflow Management

Marketing Analytics

Advanced Data Segmentation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Ease of Data Integration

Quality of Features

Ease of IT Administration

Breadth of Features

Availability and Quality of Training

Vendor Support