Dynamics 365 Customer Insights Logo
Dynamics 365 Customer Insights Logo
Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score
8.0 /10
CX Score
8.2 /10
Dynamics 365 Customer Insights
8.0 /10

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details


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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

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Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

95 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative
11% Neutral
88% Positive

Pros

  • Security Protects
  • Respectful
  • Client Friendly Policies
  • Acts with Integrity

Feature Ratings

Average 84

Advanced Campaign Management

87

Marketing Operations Management

86

Email Marketing Automation

85

Marketing Asset Management

84

Marketing Workflow Management

84

Marketing Analytics

84

Advanced Data Segmentation

83

Community Marketing Management

82

Multi Channel Integration

82

Social Media Marketing Management

78

Mobile Marketing Management

76

Vendor Capability Ratings

Average 81

Business Value Created

85

Ease of Implementation

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Ease of Customization

83

Ease of Data Integration

83

Quality of Features

81

Ease of IT Administration

79

Breadth of Features

79

Availability and Quality of Training

79

Vendor Support

78

Dynamics 365 Customer Insights Reviews

Jose R.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

A fantastic Microsoft-based CRM tool

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

It has a blend of CRM plus ERP technologies that has helped us to run our business or corporation more easily. Artificial intelligence techniques may be used to evaluate and detect client behavior. We can know about our customers. It gives methods for increasing consumer involvement. It also provides for simple cost finance and economic management of our products, as well as the development of production techniques.

What is your favorite aspect of this product?

It's simple to link with Adobe Experience Cloud, in which we can organize and administer targeted business initiatives for our audiences or clients. We can organize projects personnel and schedule work with its autonomous task management tool. It is compatible with prominent internet and mobile networks. This has the same appearance like other MS software, so customers who have already utilized MS programs will find it simple to learn.

What do you dislike most about this product?

Using it for marketing is difficult. It is expensive in comparison to the functions and solutions that it provides. Its smartphone version may use some work. It might be challenging for somebody who is unfamiliar with the Microsoft suite.

What recommendations would you give to someone considering this product?

Appoint a Microsoft 365 expert to coach you as well as your team on how to use the software. In long-term, great practice will save a huge amount of time. It is highly recommended about any company looking to automate marketing strategies.

Pros

  • Effective Service
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Hsiao-Han P.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Suitable Applications for Digital Marketing

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Microsoft 365 performs an excellent job of directing our clients over all we can do to provide in a logical and efficient manner. To streamline our follow-up procedure, we may send automatic emails to anyone that visit.

What is your favorite aspect of this product?

This software has helped me to organize our customer engagement and to provide my workers with statistics which we can discuss during conferences. This program has formed the foundation of our department's growth and engagement initiatives.

What do you dislike most about this product?

From all the numerous features and settings, Microsoft 365 isn't really user-friendly. Its learning curve seems tough, and I hope there was more actual customer help. I would have to wait many days for replies to time-sensitive concerns.

What recommendations would you give to someone considering this product?

Consider hiring professional Microsoft 365 expert to coach you or your team on how to use the software. In the long term, great practice will save a lot more time of yours.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Juan R.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

Both functionality and usability are very well

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Structured and apparent structure, as well as a look and feel that makes it a joy to use on any device There are several options for creating and structuring your own dashboard structure. Appropriate data export options are available. Your task is made easier by the perfect connectivity between the various Office products. Intuitive operation is also possible. If you have any questions or face any problems, our Microsoft support team is here to help you right away. In fact, when compared to other platforms or applications, it is quite competitive.

What is your favorite aspect of this product?

The whole system is centered on a single database (Common Data Model). Interfaces to third-party systems can also be developed without much programming knowledge. The technique is really simple to utilize. The interconnection of numerous data sets is superb. The processing of information is swift. It is simple to use

What do you dislike most about this product?

Expect lengthy loading times if you want to alter the system. Despite the fact that they are not yet completely finished, several aspects have already been approved as functioning. Translations can also be expanded.

What recommendations would you give to someone considering this product?

Our customers benefit from a single data platform. Customers may utilize the data platform to create a full 360 degrees perspective of their users. We develop a customer journey map (process leads, sales opportunities, and send offers). The ever-increasing / necessary individualized preparation of our sales and marketing activities, in particular, may be controlled precisely using Dynamics and, in particular, the dashboard settings.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing