Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score

7.4 /10

CX Score

7.6 /10

26 Reviews Write a Review

Claim Software

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

79 Satisfaction of Cost Relative to Value

2
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

4% Negative

4% Neutral

92% Positive

Pros

Respectful
Security Protects
Reliable
Helps Innovate

Feature Ratings

Average 79

Data Visualization

Real Time Workflow Automation

API Framework

Predictive Analytics

Audience Demographics

Anomaly Detection

Conversion Analysis

Cross Channel Attribution Analysis

Audience Segmentation

Customer Journey Modelling

Metadata Management

Vendor Capability Ratings

Average 80

Ease of Implementation

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of Customization

Ease of IT Administration

Business Value Created

Usability and Intuitiveness

Breadth of Features

Vendor Support

Availability and Quality of Training

Also Featured in...

Marketing Platforms - Enterprise

Score 8.0

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Dynamics 365 Customer Insights Reviews

Brian T.

Role: Operations
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2021

Easy to roll out due to the integration of other p

Likeliness to Recommend

7 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

It seems to integrate well with what we already used and was cost-effective in rolling out. People seem to understand the products better. The data is easy to interpret as well. Seem to doubt it real time on a weekly basis helps

What is your favorite aspect of this product?

The ease of Collaborating with her other products

What do you dislike most about this product?

Every once in a while you’ll have an error having a rooster programs at times. Otherwise the product runs really well and have had no major issues

What recommendations would you give to someone considering this product?

Just take a look at the features of the product and really how will the ease of integrating it with your current products in relationship to the costs are. It’s a well-established company with great support that rolls out updates frequently.

Pros

Efficient Service
Respectful
Helps Innovate
Continually Improving Product

Rose C.

Role: Operations
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2021

The best CRMs tool out there

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

UI is very plain and clear, consistent experience across all entities

What is your favorite aspect of this product?

Full integration with Outlook for emails and calendar.

What do you dislike most about this product?

Hard to manage users and permissions due to the many customizations available.

What recommendations would you give to someone considering this product?

I think that whether you are a start-up, small business, or large business, this software will work for you if you customize it to your specific needs. It is easy to use, and training is a breeze.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

JUAN CARLOS R.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2021

the characteristics are as expected

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

By the support that MICROSOFT gives, it guarantees that it will work

What is your favorite aspect of this product?

sample data and predictability

What do you dislike most about this product?

I really don't know, it may be the commitment that must exist with the supplier company

What recommendations would you give to someone considering this product?

check your organization first, on budget and see through testing, if software is needed

Pros

Helps Innovate
Continually Improving Product
Reliable
Saves Time

Dynamics 365 Customer Insights

What is Dynamics 365 Customer Insights?

Company Details

Need Assistance?

Awards & Recognition

Dynamics 365 Customer Insights Ratings

82 Likeliness to Recommend

1 Since last award

92 Plan to Renew

1 Since last award

79 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Dynamics 365 Customer Insights?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Metadata Management Easily manage metadata associated with customer data or audience segments.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Marketing Platforms - Enterprise

Dynamics 365 Customer Insights Reviews

Brian T.

Easy to roll out due to the integration of other p

Likeliness to Recommend

Pros

Rose C.

The best CRMs tool out there

Likeliness to Recommend

Pros

JUAN CARLOS R.

the characteristics are as expected

Likeliness to Recommend

Pros

Most Popular Dynamics 365 Customer Insights Comparisons

Google Analytics

Adobe Analytics

Semrush

HubSpot Sales Hub

Tableau CRM Analytics

SAP Analytics Cloud

1
Since last award

1
Since last award

2
Since last award

Feature Ratings

Data Visualization

Real Time Workflow Automation

API Framework

Predictive Analytics

Audience Demographics

Anomaly Detection

Conversion Analysis

Cross Channel Attribution Analysis

Audience Segmentation

Customer Journey Modelling

Metadata Management

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of Customization

Ease of IT Administration

Business Value Created

Usability and Intuitiveness

Breadth of Features

Vendor Support

Availability and Quality of Training