Dun & Bradstreet Inc

D&B Rev.Up ABX

Composite Score

7.1 /10

CX Score

7.5 /10

24 Reviews Write a Review

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What is D&B Rev.Up ABX?

Target the right buyers and personalize engagement across channels with account-based experiences at scale. D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo.

Company Details

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D&B Rev.Up ABX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on D&B Rev.Up ABX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

78 Likeliness to Recommend

3
Since last award

86 Plan to Renew

3
Since last award

78 Satisfaction of Cost Relative to Value

3
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 85%
Negotiation and Contract:: 90%
Conflict Resolution:: 93%
Strategy & Innovation:: 87%
Service Experience:: 95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love D&B Rev.Up ABX?

16% Negative

4% Neutral

80% Positive

Pros

Respectful
Trustworthy
Effective Service
Caring

Feature Ratings

Average 76

Omnichannel Integration

Data Security

Dashboards, Analytics and Reporting

Real Time Capabilities

Data Aggregation

Behavioral Triggers

CRM Integration

Data Enrichment

Vendor Capability Ratings

Average 75

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Quality of Features

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Ease of Customization

D&B Rev.Up ABX Reviews

Rajesh T.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

ABX Platform with Robust Data but a Steep Learning

Likeliness to Recommend

9 /10

What differentiates D&B Rev.Up ABX from other similar products?

This stands out from other Account-Based Experience (ABX) platforms due to its powerful data-driven approach, AI-powered insights, and seamless integration with Dun & Bradstreet’s (D&B) extensive B2B data network.

What is your favorite aspect of this product?

its strong data governance and compliance standards give businesses confidence in executing campaigns without privacy concerns. The combination of AI-driven insights, enterprise-grade data, and seamless integrations makes Rev.Up ABX a standout choice for B2B marketers

What do you dislike most about this product?

one of its drawbacks is the complexity of setup and integration. Since it leverages Dun & Bradstreet’s vast data network, businesses may require significant onboarding time to properly integrate their CRM, marketing automation, and ad platforms for seamless activation.

What recommendations would you give to someone considering this product?

If you're considering D&B Rev.Up ABX, here are some key recommendations to maximize its value 1.Customize Segmentation & Targeting 2.Monitor Performance & Optimize 3.Clarify Pricing & ROI Expectations And many more.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Isha S.

Role: Student Academic
Industry: Consulting
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Mar 2023

Analysis and client research made easy

Likeliness to Recommend

8 /10

What differentiates D&B Rev.Up ABX from other similar products?

Better at meeting requirements More usable Cheaper

What is your favorite aspect of this product?

1. can be connected to all 1st and 3rd party customer data 2. ability to predict audience behavior 3. account level management with pipeline

What do you dislike most about this product?

Not easy to integrate and not cost effective comparing other products in the market

What recommendations would you give to someone considering this product?

Look at true ROI on this product

Pros

Helps Innovate
Reliable
Performance Enhancing
Efficient Service

Ernesto A.

Role: C-Level
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

A powerful tool to identify the best target market

Likeliness to Recommend

8 /10

What differentiates D&B Rev.Up ABX from other similar products?

They say knowledge is power, but D&B Rev.Up ABX takes it to another level because the customer data it provides allows us to apply that knowledge even more powerfully.

What is your favorite aspect of this product?

The clear dashboard and its intuitiveness. We can generate the data we want and see it how we want to view it.

What do you dislike most about this product?

If the user is someone who doesn't come from a data analysis background, it is very likely that they won't be able to use this tool effectively.

What recommendations would you give to someone considering this product?

Previous experience analyzing qualitative and quantitative data is recommended.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

D&B Rev.Up ABX

What is D&B Rev.Up ABX?

Company Details

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D&B Rev.Up ABX Ratings

78 Likeliness to Recommend

3 Since last award

86 Plan to Renew

3 Since last award

78 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love D&B Rev.Up ABX?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Omnichannel Integration Solution also allows for broader engagement through SMS, chatbot, email, social media, and/or video conferencing.

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Real Time Capabilities Ability to analytics and visualize data as soon as it becomes available in underline systems.

Data Aggregation The ability to aggregate data from multiple sources into one searchable index.

Behavioral Triggers The ability to track and monitor user activity such as browsing history, engagement, etc.

CRM Integration Includes deep, seamless integration with CRM data and features.

Data Enrichment Includes the enhancement of the value of internally held data by appending related attributes from external sources .

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

D&B Rev.Up ABX Reviews

Rajesh T.

ABX Platform with Robust Data but a Steep Learning

Likeliness to Recommend

Pros

Isha S.

Analysis and client research made easy

Likeliness to Recommend

Pros

Ernesto A.

A powerful tool to identify the best target market

Likeliness to Recommend

Pros

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Feature Ratings

Omnichannel Integration

Data Security

Dashboards, Analytics and Reporting

Real Time Capabilities

Data Aggregation

Behavioral Triggers

CRM Integration

Data Enrichment

Vendor Capability Ratings

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Quality of Features

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Ease of Customization