What is Constant Contact?

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

87 Likeliness to Recommend

1
Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

8% Negative
5% Neutral
87% Positive

Pros

  • Security Protects
  • Respectful
  • Client Friendly Policies
  • Reliable

Feature Ratings

Average 84

Email Delivery

90

Auto-Responders

86

Campaign Management

86

SPAM Compliance

85

Basic Reporting and Analytics

85

Email Templates

83

Contact Database

83

Segmentation

83

Surveys and Polling

83

Content Authoring

83

Sales Intelligence & Conversion Rates

82

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Implementation

86

Ease of IT Administration

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

84

Quality of Features

83

Usability and Intuitiveness

83

Availability and Quality of Training

82

Ease of Customization

80

Vendor Support

79

Breadth of Features

79

Constant Contact Reviews

Allie B.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2023

Quick to implement but lacking features

Likeliness to Recommend

6 /10

What differentiates Constant Contact from other similar products?

It is extremely quick to implement. It is simple to use and create emails. Adding contacts and lists takes no time at all. Adding new members of the team is easy and takes them no time to learn and be up and running with the product.

What is your favorite aspect of this product?

How fast it is to create and send an email. It takes no time at all to create several emails and get them sent to clients, prospects, etc.

What do you dislike most about this product?

Automation is lightyears behind other products. It's very easy to have several duplicates of clients, the lists aren't "smart" in terms of catching duplicates. A/B testing isn't amazing as well.

What recommendations would you give to someone considering this product?

Know that with a cheaper product, you'll have less features. Know that you can get started with sending emails very quickly!

Pros

  • Transparent
  • Reliable
  • Performance Enhancing
  • Respectful

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Commodity Features

Tracy S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2023

Great Product For Email Marketing

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

More features

What is your favorite aspect of this product?

Additional features that are easier to use then other softwares

What do you dislike most about this product?

Limited templates for layouts

What recommendations would you give to someone considering this product?

Start with the basic package and as your list grows you can purchase additional slots!

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Melody A.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

Constant! A best email marketing tool.

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

The user interface is that the cleanest, best interface I’ve worked with. The fact that they have been around for therefore long and are endlessly adding new useful options makes it an excellent powerful and feature-rich tool for email selling whereas keeping its easy-to-use UI.

What is your favorite aspect of this product?

I like the reports it generates. You’re ready to see what your audience clicked on, who opened it, who received it, the bounce rate, who unsubscribed, and more. If you run a poll you’ll get the results per user. You’re conjointly able to resend the newsletter to the audience members who didn’t open it the first time. In addition, you can produce tags for your audience members to differentiate them which may also facilitate if you wish to send a newsletter to a specific cluster of people.

What do you dislike most about this product?

If the message is being sent out to an outlook user it does currently show like in the Constant preview. I have reached out to Constant client service and was told that this is a known issue and that they counsel me to rent a third-party code author to modify the HTML code for our requirements.

What recommendations would you give to someone considering this product?

We can have many different subscriber teams to fulfill the wants of our organization and send targeted messages to our audiences. We can conjointly track who is opening our messages and alter our strategies if needed. So I fully recommend this tool.

Pros

  • Performance Enhancing
  • Unique Features
  • Efficient Service
  • Inspires Innovation

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