Constant Contact, Inc.

Constant Contact

Composite Score

7.9 /10

CX Score

8.2 /10

33 Reviews Write a Review

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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Awards & Recognition

Constant Contact won the following awards in the Marketing Platforms - Midmarket category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

1 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2024

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

1% Negative

5% Neutral

94% Positive

Pros

Trustworthy
Acts with Integrity
Transparent
Friendly Negotiation

Feature Ratings

Average 87

Marketing Analytics

Marketing Operations Management

Email Marketing Automation

Mobile Marketing Management

Social Media Marketing Management

Advanced Data Segmentation

Multi Channel Integration

Marketing Workflow Management

Advanced Campaign Management

Marketing Asset Management

Community Marketing Management

Vendor Capability Ratings

Average 84

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Implementation

Breadth of Features

Ease of Data Integration

Ease of Customization

Quality of Features

Business Value Created

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Constant Contact in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Constant Contact in this category (opens in a new tab)

Email Marketing

Score 8.7

View Constant Contact in this category (opens in a new tab)

Customer Relationship Management - Midmarket

Score 8.1

View Constant Contact in this category (opens in a new tab)

Constant Contact Reviews

Kathleen W.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2021

This product did not work for me

Likeliness to Recommend

6 /10

What differentiates Constant Contact from other similar products?

Marketo is an expensive platform but is worth considering in comparison to this platform, as it is shows more advanced features, Hubspot is a more popular alternative and serves the same purposes and is worth considering.

What is your favorite aspect of this product?

That I like about this platform is that there are no long term contracts, if I want to change provider I only have to notify 30 days before, my experience has been mainly bad with this platform due to the lack of follow up and interest in my projects by the creator group, I have asked for help and very little has been given to me, I have created marketing campaigns which have been difficult to have an adequate follow up due to the lack of understanding.

What do you dislike most about this product?

has a bad tracking of the cost of the campaigns, it does not have an intuitive design, it does not make deepening in the campaigns, the functionality of sending emails is very slow, as well as the speed of the site, which makes it a platform with many deficiencies that need to be improved.

What recommendations would you give to someone considering this product?

I would not recommend it, it is quite problematic when it comes to managing marketing campaigns, but what was not good for me, maybe for someone else it will not be, it is a matter of trying with the work management of each person, personally it did not work for me.

Pros

Inspires Innovation
Transparent
Trustworthy
Fair

Cons

Less Effective Service
Vendor Friendly Policies

Mumo S.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2021

Best Marketing Solution For Business

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

The tool is resourceful in that it not only handles marketing needs but also comes with effective CRM features.

What is your favorite aspect of this product?

I like that this tool is easy to understand and use I like that there are many features and the tool is very handy - it comes with both marketing an CRM features

What do you dislike most about this product?

Nothing to complain about SharpSpring, It is one of the best products I have used in a long time.

What recommendations would you give to someone considering this product?

I would recommend this tool both as a marketing solution and for CRM needs.

Pros

Helps Innovate
Unique Features
Efficient Service
Effective Service

Edith K.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2021

Digital and Resourceful Marketing Program.

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

SharpSpring has a social media marketing plan, one that is flexible, and successful in reaching out to many consumers. Again, SharpSpring attracts more support through email marketing, which is direct, and fruitful in reaching out to a wider range of users.

What is your favorite aspect of this product?

SharpSpring breadth of features is something that gives it an easy execution, because it supports diversity. SharpSpring also has a speedy implementation process, which saves on time, and performs marketing procedures effectively.

What do you dislike most about this product?

However, I still question the mobile marketing plan of SharpSpring, because, the developer seem to have missed a lot of details, which can make the program more helpful.

What recommendations would you give to someone considering this product?

SharpSpring has numerous marketing procedures, one of them, being Campaign,Email Marketing, social media marketing, and others. SharpSpring is right and considerate for global marketing strategies.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Constant Contact

What is Constant Contact?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

Constant Contact Ratings

87 Likeliness to Recommend

1 Since last award

97 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Community Marketing Management Branded customer communities

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Email Marketing

Customer Relationship Management - Midmarket

Constant Contact Reviews

Kathleen W.

This product did not work for me

Likeliness to Recommend

Pros

Cons

Mumo S.

Best Marketing Solution For Business

Likeliness to Recommend

Pros

Edith K.

Digital and Resourceful Marketing Program.

Likeliness to Recommend

Pros

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Marketing Analytics

Marketing Operations Management

Email Marketing Automation

Mobile Marketing Management

Social Media Marketing Management

Advanced Data Segmentation

Multi Channel Integration

Marketing Workflow Management

Advanced Campaign Management

Marketing Asset Management

Community Marketing Management

Vendor Capability Ratings

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Implementation

Breadth of Features

Ease of Data Integration

Ease of Customization

Quality of Features

Business Value Created

Ease of IT Administration

Availability and Quality of Training

Vendor Support