Constant Contact, Inc.

Constant Contact

Composite Score

7.9 /10

CX Score

8.1 /10

30 Reviews Write a Review

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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

2
Since last award

96 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

1% Negative

7% Neutral

92% Positive

Pros

Trustworthy
Acts with Integrity
Transparent
Friendly Negotiation

Feature Ratings

Average 87

Email Marketing Automation

Marketing Analytics

Social Media Marketing Management

Marketing Operations Management

Marketing Asset Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Advanced Campaign Management

Community Marketing Management

Marketing Workflow Management

Vendor Capability Ratings

Average 85

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Implementation

Breadth of Features

Ease of Customization

Quality of Features

Ease of Data Integration

Ease of IT Administration

Business Value Created

Availability and Quality of Training

Vendor Support

Also Featured in...

Email Marketing

Score 8.7

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Marketing Automation - B2C

Score 8.6

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Marketing Automation - B2B

Score 8.6

View Constant Contact in this category (opens in a new tab)

Customer Relationship Management - Midmarket

Score 8.1

View Constant Contact in this category (opens in a new tab)

Constant Contact Reviews

Valerie M.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Gentle, versatile and simple CRM platform

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

The management of sales opportunities is very easy to visualize, allowing me to see all the funnels that I have in each sale, in order to solve it. SharpSpring provides a lot of insight into how leads are generated and we use the automation tool also for cross-selling and staying in touch with existing customers. It includes everything you need to create modern inbound marketing solutions that turn anonymous visitors into warm prospects and buying customers. It is a very easy to use tool and its reminders ensure that you do not miss any activity.

What is your favorite aspect of this product?

I like that it integrates with social networks and with other programs that we used previously such as mailchimp, zoho crm and all the google applications. Life of the Lead is our favorite feature because it gives our account managers context when they interact with a lead. Thanks to SharpSpring, we have been able to better align our sales and marketing efforts and automate many of our manual marketing processes. It has helped us mature our marketing processes by being more strategic with campaigns and segmenting our list to be more specific and personalized in our messages.

What do you dislike most about this product?

Your landing page builder is pretty basic and the email design lacks consistency. It has some limitations when it comes to dynamic templates. Email automation is useful but also very difficult to set up.

What recommendations would you give to someone considering this product?

If you are looking for a complete solution for marketing automation, social media, email marketing, Google Ads and a CRM, this is the ideal solution. It is ideal for clients who want to generate lots of leads and convert them into customers. You should definitely try it.

Pros

Continually Improving Product
Enables Productivity
Caring
Acts with Integrity

Mark M.

Role: Sales Marketing
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2022

Budget option for CRM/Automation

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

Our decision was made on a cost/features/benefits case. While there are more advanced platforms available SharpSpring offered the functionality we needed at a competitive cost.

What is your favorite aspect of this product?

Ease of use, it's a pretty intuitive platform.

What do you dislike most about this product?

The mobile application isn't the best. It can also run a little slow at times.

What recommendations would you give to someone considering this product?

Highly recommend the platform if you are working to a budget.

Pros

Trustworthy
Efficient Service
Effective Service
Caring

Cons

Commodity Features

Alyse R.

Role: Sales Marketing
Industry: Entertainment
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2022

sharpspring is the best

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

It is better to use SharpSpring than other programs since it provides better customer service, is simple to use, and has several features.

What is your favorite aspect of this product?

We've used SharpSpring for our own marketing automation, email campaigns, and social media promotions. It's been a great experience for our customers because of our ability to generate prospects. We use SharpSpring to automate cross-selling and to remain in contact with current clients since it provides a wealth of information about how leads are produced. Before SharpSpring, we considered both HubSpot and Infusionsoft, but SharpSpring is the greatest fit for us. Totally worth every cent.

What do you dislike most about this product?

Monitoring of social media should be done more effectively. In all other respects, this is an excellent product.

What recommendations would you give to someone considering this product?

Before SharpSpring, we considered both HubSpot and Infusionsoft, but SharpSpring is the best option for us. Absolutely worth every cent and more.

Pros

Reliable
Unique Features
Efficient Service
Effective Service

Constant Contact

What is Constant Contact?

Company Details

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Constant Contact Ratings

87 Likeliness to Recommend

2 Since last award

96 Plan to Renew

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Community Marketing Management Branded customer communities

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Email Marketing

Marketing Automation - B2C

Marketing Automation - B2B

Customer Relationship Management - Midmarket

Constant Contact Reviews

Valerie M.

Gentle, versatile and simple CRM platform

Likeliness to Recommend

Pros

Mark M.

Budget option for CRM/Automation

Likeliness to Recommend

Pros

Cons

Alyse R.

sharpspring is the best

Likeliness to Recommend

Pros

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Feature Ratings

Email Marketing Automation

Marketing Analytics

Social Media Marketing Management

Marketing Operations Management

Marketing Asset Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Advanced Campaign Management

Community Marketing Management

Marketing Workflow Management

Vendor Capability Ratings

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Product Strategy and Rate of Improvement

Ease of Implementation

Breadth of Features

Ease of Customization

Quality of Features

Ease of Data Integration

Ease of IT Administration

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