Constant Contact, Inc.

Constant Contact

Composite Score

7.9 /10

CX Score

8.1 /10

30 Reviews Write a Review

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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

2
Since last award

96 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

1% Negative

7% Neutral

92% Positive

Pros

Trustworthy
Acts with Integrity
Transparent
Friendly Negotiation

Feature Ratings

Average 87

Email Marketing Automation

Marketing Analytics

Social Media Marketing Management

Marketing Operations Management

Marketing Asset Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Advanced Campaign Management

Community Marketing Management

Marketing Workflow Management

Vendor Capability Ratings

Average 85

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Implementation

Breadth of Features

Ease of Customization

Quality of Features

Ease of Data Integration

Ease of IT Administration

Business Value Created

Availability and Quality of Training

Vendor Support

Also Featured in...

Email Marketing

Score 8.7

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Marketing Automation - B2C

Score 8.6

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Marketing Automation - B2B

Score 8.6

View Constant Contact in this category (opens in a new tab)

Customer Relationship Management - Midmarket

Score 8.1

View Constant Contact in this category (opens in a new tab)

Constant Contact Reviews

Michael J.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

A marketing automation system

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

With the help of SharpSpring's user-friendly platform, we can handle a variety of marketing and client activities. We can drastically cut the hours spent on marketing duties while frequently engaging our clients' prospects and increasing overall revenues. This comprises persona-focused automated messaging systems, transparent sales pipelines, and marketing automation.

What is your favorite aspect of this product?

To assist you in creating effective email marketing campaigns, SharpSpring provides a variety of tools and is constantly adding new ones. SharpSpring's incredible customizability makes all tasks simpler. Contact lists can be easily imported and customized as well. SharpSpring You can construct one-of-a-kind campaigns by utilizing the numerous concepts and distinctive templates it offers. These campaigns can also be modified and saved as draughts for later use.

What do you dislike most about this product?

We use the automated tool provided by SharpSpring to cross-sell products to existing customers and stay in touch with them. SharpSpring also provides a plethora of information about the techniques used to create leads. Before choosing SharpSpring, we gave HubSpot and Infusionsoft some thought, but SharpSpring turned out to be the ideal option for us. 100% worthwhile.

What recommendations would you give to someone considering this product?

One of SharpSpring's IT heads acknowledged that the email report data is BS and that there is no escalation process for customer support requests that need skills beyond that of customer care professionals. The report data within SS differs from the report data exported, the data in the email is horrible, and the excel file contains duplicate headline titles with specific facts and implications.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Riggy M.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

A Must Have Tool For Marketing

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

While it is an effective marketing platform, it also comes with the best marketing automation features

What is your favorite aspect of this product?

I like that SharpSpring is resourceful and affordable The software is seamless to use besides being well equipped

What do you dislike most about this product?

It is not cheap and and is very effective too

What recommendations would you give to someone considering this product?

I recommend SharpSpring for its resourceful ness and the fact that it makes marketing easy

Pros

Reliable
Enables Productivity
Trustworthy
Unique Features

Deborah C.

Role: Sales Marketing
Industry: Apparel
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

"Good marketing automation tool."

Likeliness to Recommend

7 /10

What differentiates Constant Contact from other similar products?

The many features and user-friendliness of this tool set it apart from its competitors.

What is your favorite aspect of this product?

This has been a great introduction for our little business to begin tracking potential clients' visits to and engagement with our website. Although the built-in email platform may use some polish in terms of aesthetics, it is well integrated for tracking interactions.

What do you dislike most about this product?

Personalized reports need further work, especially if they're going to be relied on for crediting metrics. It would be really helpful to be able to view these high-level reports (such as a graphical representation of the number of opportunities related to the campaign) and click on the data for additional context. Obviously, things can have cross references in the system, but that seems antiquated by today's standards.

What recommendations would you give to someone considering this product?

We looked into HubSpot and Infusionsoft before deciding that SharpSpring was the best option for us. Well worth every penny and more.

Pros

Reliable
Unique Features
Efficient Service
Inspires Innovation

Constant Contact

What is Constant Contact?

Company Details

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Constant Contact Ratings

87 Likeliness to Recommend

2 Since last award

96 Plan to Renew

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Community Marketing Management Branded customer communities

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Email Marketing

Marketing Automation - B2C

Marketing Automation - B2B

Customer Relationship Management - Midmarket

Constant Contact Reviews

Michael J.

A marketing automation system

Likeliness to Recommend

Pros

Riggy M.

A Must Have Tool For Marketing

Likeliness to Recommend

Pros

Deborah C.

"Good marketing automation tool."

Likeliness to Recommend

Pros

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Advanced Campaign Management

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