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In Partnership With SelectHub
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What is Constant Contact?
Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.
Company Details
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Constant Contact Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Constant Contact.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Constant Contact?
Pros
- Respectful
- Trustworthy
- Fair
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Project Management
Marketing Analytics
Conversion Propensity Modeling
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Recommended Best Action
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Quality of Features
Usability and Intuitiveness
Vendor Support
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Also Featured in...
Marketing Automation - B2C
Score 8.8
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Email Marketing
Score 8.7
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Customer Relationship Management - Midmarket
Score 8.1
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Marketing Platforms - Midmarket
Score 7.9
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Constant Contact Reviews
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Andrea S.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Mar 2022
Great tool for business communication
Likeliness to Recommend
What differentiates Constant Contact from other similar products?
The ability to create a variety of types of communication. The analytics you get with your communication.
What is your favorite aspect of this product?
The analytics I receive when I send out communication is a great feature to track trends and gain insight into our users. Love how easy it is to automatically resend communication.
What do you dislike most about this product?
I would like to see more capabilities when creating newsletters- i.e. template layouts, and incorporation of videos and other types of media.
What recommendations would you give to someone considering this product?
Explore the features of this product and test out the different ways you will use it. Test out the features before sending to your main audiences to determine if this product is right for you and your business.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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Leslie B.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2022
Meets major parts of our email marketing needs.
Likeliness to Recommend
What differentiates Constant Contact from other similar products?
Constant Contact has the most fit-to-use and mobile friendly email templates , of any email marketing tool I have used. We have used a lot of the templates straight-away for email marketing campaigns, without needing to customize the templates.
What is your favorite aspect of this product?
Constant Contact has an awesome mobile application, which currently enables I and my teammates to manage digital marketing campaigns on - the - go from our mobile phones.
What do you dislike most about this product?
Constant Contact does struggle with integrations to third party software platforms. As an example , there is currently no way for us to import Salesforce contact directly into Constant Contact. Rather , we have always had to first export our contact list from Salesforce into a spreadsheet , and then import into Constant Contact.
What recommendations would you give to someone considering this product?
For organisations seeking a straight forward email marketing platform ,without all of the bells and whistle , I recommend Constant Contact.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Please tell us why you think this review should be flagged.
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Caitlin J.
- Role: Industry Specific Role
- Industry: Not for Profit
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2022
Easy and intuitive to use!
Likeliness to Recommend
What differentiates Constant Contact from other similar products?
Constant Contact is extremely easy to use and requires little training to get the hang of the basic email automation functions. The best way to describe this product would be intuitive and very user-friendly.
What is your favorite aspect of this product?
The practicality and ease of building newsletters, event announcements, and other emails. It was fun to play around with the different customization features and I could put together a newsletter in no time at all! The cost was also great for non-profit organization that doesn't have a huge budget for tech-related purchases. Overall, I thought that using Constant Contact was a great investment and I would highly recommend!
What do you dislike most about this product?
There would sometimes be spacing issues within newsletters I created where I wanted photos/text/etc to have a tighter squeeze, but the smallest possible setting for spacing between items/text blocks would sometimes have too much of a gap to be aesthetically pleasing. This was a very small issue though, and I could usually work around it. I also found the photo uploading system a bit finnicky, but this was not a major complaint either.
What recommendations would you give to someone considering this product?
I would definitely recommend Constant Contact to people considering this product, especially if they want to create more eye-catching emails, advertisements, or newsletters but have limited tech experience. Prior to this position I had never crafted newsletters, but was able to pick up email design very quickly as Constant Contact is extremely user friendly. The different email automation functions are straightforward and easy to understand. The cost was also very reasonable, which was great for my nonprofit organization.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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