Constant Contact, Inc.

Constant Contact

Composite Score

8.1 /10

CX Score

8.2 /10

30 Reviews Write a Review

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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

2
Since last award

95 Plan to Renew

91 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

4% Negative

12% Neutral

84% Positive

Pros

Respectful
Client Friendly Policies
Enables Productivity
Trustworthy

Feature Ratings

Average 87

Collaboration

Marketing Management

Analytics and Reporting

Activity and Workflow Management

Telephony and Call Center Management

Mobile

Customer Service Management

Account and Contact Management

Sales Management

Lead Management

Quote Contract and Proposal

Vendor Capability Ratings

Average 88

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Availability and Quality of Training

Usability and Intuitiveness

Business Value Created

Quality of Features

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Breadth of Features

Also Featured in...

Email Marketing

Score 8.7

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Marketing Automation - B2C

Score 8.6

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Marketing Automation - B2B

Score 8.6

View Constant Contact in this category (opens in a new tab)

Marketing Platforms - Midmarket

Score 7.9

View Constant Contact in this category (opens in a new tab)

Constant Contact Reviews

David G.

Role: Information Technology
Industry: Manufacturing
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2023

Great communication tool for your customers!

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

Constant Contact is very feature-rich, and yet it stays very easy to use on all that it offers.

What is your favorite aspect of this product?

Anything you need it to do as far as marketing or communication with your customers/clients it can do very well. It overcomes spam limitations so that your emails get delivered.

What do you dislike most about this product?

There a lot of features that go unused for our purpose so perhaps having a cheaper version that is more ala carte would be nice.

What recommendations would you give to someone considering this product?

If you are looking for a good customer communication tool look no further.

Pros

Continually Improving Product
Trustworthy
Unique Features
Effective Service

Ronald B.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Constant Contact is great, use it!

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Lot of different features that are particularly great when using for internal drip communications. Lots of other benefits and positives related to this product as well.

What is your favorite aspect of this product?

The easy way it allows for various campaigns to managed, including content variation and contact/mail list management.

What do you dislike most about this product?

I feel like the templating options and functionality could be better and/or easier to use/implement, although otherwise great!

What recommendations would you give to someone considering this product?

A great product for a lot of different functionalities, particularly for internal use!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Feb 2023

Capable, budget automation platform.

Likeliness to Recommend

9 /10

Pros

Respectful
Reliable
Enables Productivity
Effective Service

Cons

Slower Product Innovation

Constant Contact

What is Constant Contact?

Company Details

Book a Free Demo Today!

Awards & Recognition

Constant Contact Ratings

89 Likeliness to Recommend

2 Since last award

95 Plan to Renew

91 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Activity and Workflow Management Text or code-based and visual workflow designers.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Email Marketing

Marketing Automation - B2C

Marketing Automation - B2B

Marketing Platforms - Midmarket

Constant Contact Reviews

David G.

Great communication tool for your customers!

Likeliness to Recommend

Pros

Ronald B.

Constant Contact is great, use it!

Likeliness to Recommend

Pros

Capable, budget automation platform.

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Collaboration

Marketing Management

Analytics and Reporting

Activity and Workflow Management

Telephony and Call Center Management

Mobile

Customer Service Management

Account and Contact Management

Sales Management

Lead Management

Quote Contract and Proposal

Vendor Capability Ratings

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Availability and Quality of Training

Usability and Intuitiveness

Business Value Created

Quality of Features

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Breadth of Features