What is Constant Contact?

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

87 Likeliness to Recommend

1
Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

8% Negative
5% Neutral
87% Positive

Pros

  • Security Protects
  • Respectful
  • Client Friendly Policies
  • Reliable

Feature Ratings

Average 84

Email Delivery

90

Auto-Responders

86

Campaign Management

86

SPAM Compliance

85

Basic Reporting and Analytics

85

Email Templates

83

Contact Database

83

Segmentation

83

Surveys and Polling

83

Content Authoring

83

Sales Intelligence & Conversion Rates

82

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Implementation

86

Ease of IT Administration

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

84

Quality of Features

83

Usability and Intuitiveness

83

Availability and Quality of Training

82

Ease of Customization

80

Vendor Support

79

Breadth of Features

79

Constant Contact Reviews

Tracy S.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

Easy to use, has all the features you need!

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

They have a lot of features that make this a better product to use.

What is your favorite aspect of this product?

Blocks! Makes it so much easier to work with, instead of HTML.

What do you dislike most about this product?

Innovation in blocks in limited.

What recommendations would you give to someone considering this product?

Purchase the full version and you will not be disappointed.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Douglas T.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

The victor is Constant Contact.

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

The ability to manage distribution lists and contact segmentation for targeted marketing campaigns; the breadth of available email template designs and personalization tools; the speed with which users can adopt the system; the real-time visibility into the success or failure of campaigns; and the ability to adapt marketing strategies in response to the data gleaned from those campaigns.

What is your favorite aspect of this product?

Businesses have a significantly greater chance of success when they use Constant Contact, since it is the simplest solution available for driving campaigns. What's more cooler is that you may retry messages on the fly and direct them to certain records if necessary. We can identify which messages were viewed, and the technology automatically forwards users to a digest to ensure they don't receive duplicate emails. We may quickly and easily choose a template from Constant Contact and customize it to our needs. The platform offers a wide variety of pre-made designs with unique structures that facilitate the development of advertising campaigns.

What do you dislike most about this product?

While composing an email, I've found the UI to be a little buggy at times. It's not always obvious where the buttons are that let you alter the background color or make other changes. I also dislike that you can't look up past emails by the sender's name using the search bar. I'm aware that I can sort my emails into different categories based on when they were sent, but it would be convenient if I could also search for a certain phrase in the subject line.

What recommendations would you give to someone considering this product?

Especially for organizations with limited resources for growth and marketing, I find this to be an invaluable tool. Even though you should have a higher opening rate thanks to permission-based marketing, we can't seem to achieve it. No one will receive the emails unless they have signed up for them. Instead of using Constant Contact to deliver the message, you should use another method. I like the visual appearance you get from using the Constant Contact templates, too. The templates are essential since I lack the necessary design abilities.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Thomas M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Fantastic Results Using Continuous Contact!

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contact is the best option if you want some assistance managing your email marketing campaigns. It's easy to use and it has all the features you need to generate professional-looking email newsletters and get them out to your subscribers quickly. In addition, anytime I have any inquiries or problems, the customer service has been really helpful and quick to respond.

What is your favorite aspect of this product?

Because of its convenient array of capabilities, Constant Contact has quickly become the industry standard for email marketing. Marketers can build professional email campaigns in minutes using a drag-and-drop editor. in-depth reporting and data analysis Resources for managing contacts and growing mailing lists Connections to third-party applications; they may be a social network, a CRM, or an e-commerce platform.

What do you dislike most about this product?

This software has not had many issues thus far. We only use this software to send out a monthly email newsletter to our clientele and have not made much use of its more advanced features.

What recommendations would you give to someone considering this product?

Constant Contact is the email marketing platform I trust the most. I recommend it since it outperforms alternatives such as ListServe, MailChimp, and iContact. It's great for businesses of any size since it makes it easy to send emails that always seem official, no matter the field. Not the best option for businesses who have not yet established an emailing list. If you want to grow your subscriber list, however, there is a place to gather email addresses.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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