Constant Contact, Inc.

Constant Contact

Composite Score

8.7 /10

CX Score

8.8 /10

123 Reviews Write a Review

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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

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2 Top Rated Capabilities

0 Top Rated Features

2024

6 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

4 Top Rated Features

2022

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

91 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

7% Negative

4% Neutral

89% Positive

Pros

Security Protects
Reliable
Client Friendly Policies
Trustworthy

Feature Ratings

Average 85

Email Delivery

Auto-Responders

Campaign Management

SPAM Compliance

Basic Reporting and Analytics

Email Templates

Contact Database

Surveys and Polling

Segmentation

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Availability and Quality of Training

Ease of Customization

Vendor Support

Breadth of Features

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Score 8.8

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Marketing Automation - B2B

Score 8.8

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Customer Relationship Management - Midmarket

Score 8.1

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Marketing Platforms - Midmarket

Score 7.9

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Constant Contact Reviews

Zainab M.

Role: Operations
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Reaching customers via email, is a lot effective.

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant contact differentiates itself from alternative email marketing platforms, in the area of email marketing automation. With automated actions such as targeted welcome emails, segmented audience engagement, and automatic lead collection, Constant Contact has taken our email marketing operations, a step higher.

What is your favorite aspect of this product?

Email marketing automation is my favorite part of my overall Constant Contact experience.

What do you dislike most about this product?

While Constant Contact does fine with providing analytical data , around our email campaigns, I think the data we generate are not as elaborate, as we would like it to be. Also, will be great if constant Contact can integrate with business intelligence software tools, we use in-house.

What recommendations would you give to someone considering this product?

When it comes to automated email marketing, Constant Contact is the first program which comes to my mind.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Roselyn K.

Role: Sales Marketing
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2021

An exceptional tool for online marketing.

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

I have used Constant Contact for almost 4 years now and it has been of great help to me and my organization. It is a great and recommendable application that allows you to manage email lists easily and quickly. It allows you also to create professional campaigns and sending them is extremely easy and fast. It has a very responsive customer support team that responds quickly once you contact them.

What is your favorite aspect of this product?

Constant Contact has helped us to improve our sales by enabling us to market our services online thus saving us much time and cost. It is extremely easy and fast to install and set up. I like how it is easy and fast to send outbound emails, building and personalizing emails and manage email lists. It has a friendly pricing terms which makes it affordable.

What do you dislike most about this product?

Since i started using Constant Contact, to be genuine i have never encountered any challenge. It is an excellent and exceptional product for email marketing purposes.

What recommendations would you give to someone considering this product?

I highly recommend Constant Contact for email marketing. It is simple, fast and easy to implement and use.

Pros

Helps Innovate
Reliable
Enables Productivity
Effective Service

Gladys M.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

My glundelicious experience with Constant Contact.

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contact has a very intuitive and user-friendly interface that makes it very easy and simple to use and learn. It is a recommendable software since it allows you to market your business widely across the world. It allows you to create several professional campaigns and instantly send them.

What is your favorite aspect of this product?

My love for Constant Contact is undeniable because it makes our marketing efforts more easier. It is one of the best email Marketing solution that helps you to improve your marketing strategies thus improving your business input.

What do you dislike most about this product?

Constant Contact has been really helpful and reliable. I lack nothing to dislike about it.

What recommendations would you give to someone considering this product?

I recommend Constant Contact. It is a great and reliable solution for email marketing purposes.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Trustworthy

Constant Contact

What is Constant Contact?

Company Details

Book a Free Demo Today!

Awards & Recognition

Constant Contact Ratings

87 Likeliness to Recommend

91 Plan to Renew

1 Since last award

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Customer Relationship Management - Midmarket

Marketing Platforms - Midmarket

Constant Contact Reviews

Zainab M.

Reaching customers via email, is a lot effective.

Likeliness to Recommend

Pros

Roselyn K.

An exceptional tool for online marketing.

Likeliness to Recommend

Pros

Gladys M.

My glundelicious experience with Constant Contact.

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Auto-Responders

Campaign Management

SPAM Compliance

Basic Reporting and Analytics

Email Templates

Contact Database

Surveys and Polling

Segmentation

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Availability and Quality of Training

Ease of Customization

Vendor Support

Breadth of Features