Constant Contact, Inc.

Constant Contact

Composite Score

8.7 /10

CX Score

8.8 /10

123 Reviews Write a Review

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In Partnership With SelectHub

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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

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2 Top Rated Capabilities

0 Top Rated Features

2024

6 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

4 Top Rated Features

2022

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

91 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

7% Negative

4% Neutral

89% Positive

Pros

Security Protects
Reliable
Client Friendly Policies
Trustworthy

Feature Ratings

Average 85

Email Delivery

Auto-Responders

Campaign Management

SPAM Compliance

Basic Reporting and Analytics

Email Templates

Contact Database

Surveys and Polling

Segmentation

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Availability and Quality of Training

Ease of Customization

Vendor Support

Breadth of Features

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Score 8.8

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Score 8.8

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Customer Relationship Management - Midmarket

Score 8.1

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Score 7.9

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Constant Contact Reviews

Akari E.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

Constant Contact – Light & fast service

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

Constant Contact has some unique niche features, for instance, the possibility of selling digital products, designing your own logo, scheduling social media posts. Usually, it is very easy to use but has a dull appearance. The editor is fast and convenient to work with.

What is your favorite aspect of this product?

Personalization is possible, though its basic which allows the insertion of only a couple of contact details. Abundant templates are available to begin with. But one can also start from scratch and create your own desirable template. Segments can also be created from contact activity, tags, etc.

What do you dislike most about this product?

Sadly, but truly, it has a low price to performance ratio. Upon comparison of the features, it offers and the price it asks for, users can only be disappointed. Very minimum automations, as compared to many other newsletter services.

What recommendations would you give to someone considering this product?

I recommend this newsletter service if you want to manage event invitations, registrations, etc. but that too has a price for each ticket sold or for each transaction carried out. However, if you need advanced, automated features, then unfortunately you are at the wrong doorstep.

Pros

Caring
Continually Improving Product
Reliable
Enables Productivity

Alex F.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

Best suited for professional email newsletters

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

The ease of use is unmatched. It's so easy to create survey and polls, dynamic sign up forms and to do a/b testing. Automatic resend of emails to non-openers

What is your favorite aspect of this product?

Constant Contact team provides unmatched support with phone calls, live chat and email. The user community is also full of helpful resources for users to utilize

What do you dislike most about this product?

The steps to get an email out are many but I don't think there is anything that can be eliminated.

What recommendations would you give to someone considering this product?

The best part of Constant Contact are the email automation features that lets users send trigger emails based on user behavior and send welcome messages to new subscribers

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Information Technology
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jan 2022

An Easy to Use Email Campaign Tool

Likeliness to Recommend

7 /10

Pros

Generous Negotitation
Helps Innovate
Continually Improving Product
Reliable

Cons

Less Efficient Service
Less Effective Service
Less Caring

Constant Contact

What is Constant Contact?

Company Details

Book a Free Demo Today!

Awards & Recognition

Constant Contact Ratings

87 Likeliness to Recommend

91 Plan to Renew

1 Since last award

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Customer Relationship Management - Midmarket

Marketing Platforms - Midmarket

Constant Contact Reviews

Akari E.

Constant Contact – Light & fast service

Likeliness to Recommend

Pros

Alex F.

Best suited for professional email newsletters

Likeliness to Recommend

Pros

An Easy to Use Email Campaign Tool

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Email Delivery

Auto-Responders

Campaign Management

SPAM Compliance

Basic Reporting and Analytics

Email Templates

Contact Database

Surveys and Polling

Segmentation

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Availability and Quality of Training

Ease of Customization

Vendor Support

Breadth of Features