Constant Contact, Inc.

Constant Contact

Composite Score

8.7 /10

CX Score

8.7 /10

118 Reviews Write a Review

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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

6 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

4 Top Rated Features

2022

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

7% Negative

5% Neutral

88% Positive

Pros

Security Protects
Client Friendly Policies
Reliable
Trustworthy

Feature Ratings

Average 85

Email Delivery

Campaign Management

Auto-Responders

SPAM Compliance

Basic Reporting and Analytics

Segmentation

Email Templates

Contact Database

Surveys and Polling

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of Customization

Breadth of Features

Also Featured in...

Marketing Automation - B2C

Score 8.6

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Marketing Automation - B2B

Score 8.6

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Customer Relationship Management - Midmarket

Score 8.2

View Constant Contact in this category (opens in a new tab)

Marketing Platforms - Midmarket

Score 7.9

View Constant Contact in this category (opens in a new tab)

Constant Contact Reviews

DEANN B.

Role: Information Technology
Industry: Not for Profit
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Excellent Marketing Tool

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contact can create a website, register for event, send out mass marketing emails...there is so many things one can do with Constant Contact. Not many other marketing tools can say that.

What is your favorite aspect of this product?

I love how east Constant Contact is to use. You can create an email anyway you want, and it looks great on a PC or mobile.

What do you dislike most about this product?

Customer service isn't too easy to work with. They do provide many articles to help answer questions, but sometimes that isn't enough and it's difficult to get someone who can assist.

What recommendations would you give to someone considering this product?

Get it-it's an all for one tool for marketing, through a website, emails, registration, etc...For many companies this one tool would be all you need.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Maddie M.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2023

Features disappoint, but it is easy to use.

Likeliness to Recommend

4 /10

What differentiates Constant Contact from other similar products?

It is easy to use

What is your favorite aspect of this product?

The ease of use

What do you dislike most about this product?

The lack of customization options

What recommendations would you give to someone considering this product?

If you neeed it for very basic uses, constant contact is your product.

Pros

Security Protects
Helps Innovate
Enables Productivity
Trustworthy

Cons

Slower Product Innovation
Less Performance Enhancing
Vendor's Interest First

David G.

Role: Information Technology
Industry: Manufacturing
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2023

Great communication tool for your customers!

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

Constant Contact is very feature-rich, and yet it stays very easy to use on all that it offers.

What is your favorite aspect of this product?

Anything you need it to do as far as marketing or communication with your customers/clients it can do very well. It overcomes spam limitations so that your emails get delivered.

What do you dislike most about this product?

There a lot of features that go unused for our purpose so perhaps having a cheaper version that is more ala carte would be nice.

What recommendations would you give to someone considering this product?

If you are looking for a good customer communication tool look no further.

Pros

Continually Improving Product
Trustworthy
Unique Features
Effective Service

Constant Contact

What is Constant Contact?

Company Details

Book a Free Demo Today!

Awards & Recognition

Constant Contact Ratings

87 Likeliness to Recommend

1 Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Surveys and Polling Ability to survey customers and gather feedback.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Customer Relationship Management - Midmarket

Marketing Platforms - Midmarket

Constant Contact Reviews

DEANN B.

Excellent Marketing Tool

Likeliness to Recommend

Pros

Maddie M.

Features disappoint, but it is easy to use.

Likeliness to Recommend

Pros

Cons

David G.

Great communication tool for your customers!

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Auto-Responders

SPAM Compliance

Basic Reporting and Analytics

Segmentation

Email Templates

Contact Database

Surveys and Polling

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of Customization

Breadth of Features