Constant Contact, Inc.

Constant Contact

Composite Score

8.7 /10

CX Score

8.7 /10

118 Reviews Write a Review

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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

6 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

4 Top Rated Features

2022

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

7% Negative

5% Neutral

88% Positive

Pros

Security Protects
Client Friendly Policies
Reliable
Trustworthy

Feature Ratings

Average 85

Email Delivery

Campaign Management

Auto-Responders

SPAM Compliance

Basic Reporting and Analytics

Segmentation

Email Templates

Contact Database

Surveys and Polling

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of Customization

Breadth of Features

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Score 8.6

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Marketing Automation - B2B

Score 8.6

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Customer Relationship Management - Midmarket

Score 8.2

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Marketing Platforms - Midmarket

Score 7.9

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Constant Contact Reviews

Lauren S.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Pricey and left much to desire

Likeliness to Recommend

6 /10

What differentiates Constant Contact from other similar products?

Constant Contact is often perceived as more expensive than some of its competitors, especially for small businesses or individuals just starting out. Their pricing can escalate quickly with the increase in the number of contacts. It's one of the main reasons we evaluated alternatives, especially as a growing business that was trying to implement marketing strategy where it had not existed prior. Also, the template options and customization capabilities of Constant Contact were not as robust or modern as those offered by some competitors. This was frustrating, as our CEO had a specific vision for what he wanted to see.

What is your favorite aspect of this product?

I did appreciate the user-friendly interface. It was fairly intuitive and easy it is to navigate, making it simple for beginners to create and manage email marketing campaigns. The drag-and-drop email editor helped our team of 2 quickly design professional-looking emails without needing advanced technical skills. It also saved us a lot of time when we had so many other things to manage.

What do you dislike most about this product?

Again, the pricing structure. It tends to increase significantly as the email list grows, which can become a substantial expense for businesses with a large number of contacts. This aspect was particularly challenging for our limited budget. We were able to do much more with Mailchimp, not just in building a database but in customizing our emails, as well.

What recommendations would you give to someone considering this product?

Assess your budget carefully and try to forecast how big your database will be. You'll be surprised at the price increase if you need to go over allotment. This goes hand in hand with scalability. How will you use this platform as your business grows or how your marketing strategy evolves? Does it integrate appropriately with your CRM? We had issues with this. On the flip side, if you’re new to email marketing or prefer a more straightforward, user-friendly interface, Constant Contact's intuitive design and ease of use could be a significant advantage.

Pros

Reliable
Efficient Service
Caring
Respectful

Cons

Charges for Enhancements
Inhibits Innovation
Slower Product Innovation

Pam V.

Role: Operations
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Easy to use, drag and drop.

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contact is an easy way to keep in touch with your clients, while celebrating their successes.

What is your favorite aspect of this product?

The ease of use with the drag and drop features. It's also easy to maintain branding colors and fonts.

What do you dislike most about this product?

I like everything about it.

What recommendations would you give to someone considering this product?

I would definitely try Constant Contact to track your customers' major interests and priorities.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Michelle M.

Role: Sales Marketing
Industry: Recreation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Easy to use, ideal for small firm

Likeliness to Recommend

6 /10

What differentiates Constant Contact from other similar products?

little expense as compared to others

What is your favorite aspect of this product?

very easy to you, my teenager can do it!

What do you dislike most about this product?

do not dislike anything

What recommendations would you give to someone considering this product?

still a great no-nonsense stand-by for powerful email campaigns

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Less Efficient Service
Less Effective Service
Less Caring

Constant Contact

What is Constant Contact?

Company Details

Book a Free Demo Today!

Awards & Recognition

Constant Contact Ratings

87 Likeliness to Recommend

1 Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Surveys and Polling Ability to survey customers and gather feedback.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Customer Relationship Management - Midmarket

Marketing Platforms - Midmarket

Constant Contact Reviews

Lauren S.

Pricey and left much to desire

Likeliness to Recommend

Pros

Cons

Pam V.

Easy to use, drag and drop.

Likeliness to Recommend

Pros

Michelle M.

Easy to use, ideal for small firm

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Email Delivery

Campaign Management

Auto-Responders

SPAM Compliance

Basic Reporting and Analytics

Segmentation

Email Templates

Contact Database

Surveys and Polling

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of Customization

Breadth of Features