Constant Contact, Inc.

Constant Contact

Composite Score

8.7 /10

CX Score

8.7 /10

118 Reviews Write a Review

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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

6 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

4 Top Rated Features

2022

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

7% Negative

5% Neutral

88% Positive

Pros

Security Protects
Client Friendly Policies
Reliable
Trustworthy

Feature Ratings

Average 85

Email Delivery

Campaign Management

Auto-Responders

SPAM Compliance

Basic Reporting and Analytics

Segmentation

Email Templates

Contact Database

Surveys and Polling

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of Customization

Breadth of Features

Also Featured in...

Marketing Automation - B2C

Score 8.6

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Marketing Automation - B2B

Score 8.6

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Customer Relationship Management - Midmarket

Score 8.2

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Marketing Platforms - Midmarket

Score 7.9

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Constant Contact Reviews

Crisanne G.

Role: Sales Marketing
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2021

Easy to use visual builder

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

It’s a visual builder vs having to code

What is your favorite aspect of this product?

I can see exactly what I’m doing on multiple different devices

What do you dislike most about this product?

I can’t use HTML to customize emails further

What recommendations would you give to someone considering this product?

If you’re using it for e-commerce, design your email externally and export it as a JPG. It loads on multiple devices faster when you import it to constant contact

Pros

Helps Innovate
Saves Time
Continually Improving Product
Reliable

Cons

Less Performance Enhancing
Commodity Features
Less Inspiring

Nathan P.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2021

Product is easy to use and predictable.

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

The product is predictable, easy to use and lets us email on a massive scale every day. We have a large volume of clients who rely on mass-email campaigns to drive product views and ultimately sales. 99% of the time there is a direct correlation to our mass-email campaigns and sales for our clients. Constant Contact allows us to quickly or scheduled deploy custom content emails to a wide variety of procured recipient lists and it rarely if ever gives us difficulty or fails to deploy.

What is your favorite aspect of this product?

Simple. Easy to use. Fast. Reliable. Easy to train newcomers on the interface. Easy to integrate with out data systems.

What do you dislike most about this product?

There's not much to dislike. Delivery (non spam) rates are perfect and predictable.

What recommendations would you give to someone considering this product?

Definitely give it a try. You won't regret it and it has become a staple in the mass-email delivery world.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Angelo S.

Role: C-Level
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2021

Easy to use, user-friendly, and cost-effective

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contact is, in my opinion, less convoluted than the competitors. It has a large market share, brand recognition, and somebody that may not be familiar with email marketing can see the name, sign up, hop right in and send out an email. I don't know that the features are much different/better than competition, but I do know that CC does it very well.

What is your favorite aspect of this product?

Excellent database/contact management. I find it easier to work with than the other leading e-mail marketing platforms.

What do you dislike most about this product?

The email builder was severely lacking. This was not a deal-breaker for us as we custom code HTML emails, but its UX might turn off some users. I'm not sure if they have upgraded their drag and drop email builder as we don't have a need for it, but as it was when we last tried it, it just wasn't the right fit for us.

What recommendations would you give to someone considering this product?

CC has many useful features and just works. It delivers emails, handles contacts and segments with ease, and allows you to send unlimited emails monthly. This is a great platform, especially for an up-and-coming business that is trying to watch their budget but get their message out at the same time.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Constant Contact

What is Constant Contact?

Company Details

Book a Free Demo Today!

Awards & Recognition

Constant Contact Ratings

87 Likeliness to Recommend

1 Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Surveys and Polling Ability to survey customers and gather feedback.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Customer Relationship Management - Midmarket

Marketing Platforms - Midmarket

Constant Contact Reviews

Crisanne G.

Easy to use visual builder

Likeliness to Recommend

Pros

Cons

Nathan P.

Product is easy to use and predictable.

Likeliness to Recommend

Pros

Angelo S.

Easy to use, user-friendly, and cost-effective

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Auto-Responders

SPAM Compliance

Basic Reporting and Analytics

Segmentation

Email Templates

Contact Database

Surveys and Polling

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of Customization

Breadth of Features