Constant Contact, Inc.

Constant Contact

Composite Score

8.7 /10

CX Score

8.7 /10

118 Reviews Write a Review

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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

6 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

4 Top Rated Features

2022

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

7% Negative

5% Neutral

88% Positive

Pros

Security Protects
Client Friendly Policies
Reliable
Trustworthy

Feature Ratings

Average 85

Email Delivery

Campaign Management

Auto-Responders

SPAM Compliance

Basic Reporting and Analytics

Segmentation

Email Templates

Contact Database

Surveys and Polling

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of Customization

Breadth of Features

Also Featured in...

Marketing Automation - B2C

Score 8.6

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Marketing Automation - B2B

Score 8.6

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Customer Relationship Management - Midmarket

Score 8.2

View Constant Contact in this category (opens in a new tab)

Marketing Platforms - Midmarket

Score 7.9

View Constant Contact in this category (opens in a new tab)

Constant Contact Reviews

Role: Sales Marketing
Industry: Entertainment
Involvement: Initial Implementation

Validated Review

Anonymous Reviewer

Submitted May 2022

Easy to use, intuitive email build

Likeliness to Recommend

9 /10

Pros

Reliable
Enables Productivity
Caring
Transparent

Cons

Inhibits Innovation
Vendor Friendly Policies
Charges for Enhancements

Anvika L.

Role: Industry Specific Role
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

fulfils most email marketing needs.

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

I can send email and newsletter communication and get. the investigation on who is opening and tapping on different pieces of the email. I can likewise make something and timetable it to send some time in the future when. I'm prepared for it to go out.

What is your favorite aspect of this product?

Consistent Contacts Drip campaigns are my number one part of this email marketing force to be reckoned with. We depend on Constant Contacts Drip campaigns to sustain potential customers and target explicit segments of our email crowd with specific marketing messages we make, in light of produced bits of knowledge on how they drew in with our emails before.

What do you dislike most about this product?

UI ought to be more natural. For instance The UI is certainly a piece challenging to utilize and it takes some to become accustomed to. More customization and sending out HTML would be wonderful.

What recommendations would you give to someone considering this product?

It's appropriate for standard email campaigns with moderately straightforward text, designs, and reporting necessities. It's exceptionally simple to utilize, so you can truly prepare anybody to utilize it, which isn't generally the case w. email marketing tools.

Pros

Efficient Service
Saves Time
Respectful
Client Friendly Policies

Aaliyah H.

Role: Industry Specific Role
Industry: Agriculture
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Constant Contact, easy and simplified!

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Constant Contact help us to create Instagram and Facebook ads very easily that drive traffic to our business which is all directly from our account. It helps us to succeed and grow our business with affordable marketing plans. They also help us to create and design emails easily and we can also easily send the emails. It is easy to use their interface.

What is your favorite aspect of this product?

Constant Contacts has powerful and simple tools that help us to develop more efficient and strategic emails helping us to reach our clients in best way. They also help us in saving our time because their customized templates enable us to generate efficient emails in minimum time thus saving our time while promoting our business.

What do you dislike most about this product?

Constant Contact have steep pricing plans that everyone cannot afford. Also, their newsletter lacks considerably in styling department. Also, their basic personalization feature needs to be improved. Email deliverability needs further improvement.

What recommendations would you give to someone considering this product?

Constant Contact offers efficient package of email marketing and because of their customized templates which help us to generate strategic emails. They help us to create emails that stand out on any device with easy email editor tools.

Pros

Inspires Innovation
Caring
Saves Time
Transparent

Constant Contact

What is Constant Contact?

Company Details

Book a Free Demo Today!

Awards & Recognition

Constant Contact Ratings

87 Likeliness to Recommend

1 Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Surveys and Polling Ability to survey customers and gather feedback.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Customer Relationship Management - Midmarket

Marketing Platforms - Midmarket

Constant Contact Reviews

Easy to use, intuitive email build

Likeliness to Recommend

Pros

Cons

Anvika L.

fulfils most email marketing needs.

Likeliness to Recommend

Pros

Aaliyah H.

Constant Contact, easy and simplified!

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Auto-Responders

SPAM Compliance

Basic Reporting and Analytics

Segmentation

Email Templates

Contact Database

Surveys and Polling

Content Authoring

Sales Intelligence & Conversion Rates

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of Customization

Breadth of Features