In Partnership With SelectHub
What is Constant Contact?
Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.
Company Details
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In Partnership With SelectHub
Constant Contact Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
90 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Constant Contact?
Pros
- Security Protects
- Client Friendly Policies
- Reliable
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Auto-Responders
SPAM Compliance
Basic Reporting and Analytics
Segmentation
Email Templates
Contact Database
Surveys and Polling
Content Authoring
Sales Intelligence & Conversion Rates
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Ease of Customization
Breadth of Features
Also Featured in...
Marketing Automation - B2C
Score 8.6
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Marketing Automation - B2B
Score 8.6
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Customer Relationship Management - Midmarket
Score 8.2
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Marketing Platforms - Midmarket
Score 7.9
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Constant Contact Reviews
Melody A.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted May 2023
Constant! A best email marketing tool.
Likeliness to Recommend
What differentiates Constant Contact from other similar products?
The user interface is that the cleanest, best interface I’ve worked with. The fact that they have been around for therefore long and are endlessly adding new useful options makes it an excellent powerful and feature-rich tool for email selling whereas keeping its easy-to-use UI.
What is your favorite aspect of this product?
I like the reports it generates. You’re ready to see what your audience clicked on, who opened it, who received it, the bounce rate, who unsubscribed, and more. If you run a poll you’ll get the results per user. You’re conjointly able to resend the newsletter to the audience members who didn’t open it the first time. In addition, you can produce tags for your audience members to differentiate them which may also facilitate if you wish to send a newsletter to a specific cluster of people.
What do you dislike most about this product?
If the message is being sent out to an outlook user it does currently show like in the Constant preview. I have reached out to Constant client service and was told that this is a known issue and that they counsel me to rent a third-party code author to modify the HTML code for our requirements.
What recommendations would you give to someone considering this product?
We can have many different subscriber teams to fulfill the wants of our organization and send targeted messages to our audiences. We can conjointly track who is opening our messages and alter our strategies if needed. So I fully recommend this tool.
Pros
- Performance Enhancing
- Unique Features
- Efficient Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
Tracy S.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2023
Easy to use, has all the features you need!
Likeliness to Recommend
What differentiates Constant Contact from other similar products?
They have a lot of features that make this a better product to use.
What is your favorite aspect of this product?
Blocks! Makes it so much easier to work with, instead of HTML.
What do you dislike most about this product?
Innovation in blocks in limited.
What recommendations would you give to someone considering this product?
Purchase the full version and you will not be disappointed.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Douglas T.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
The victor is Constant Contact.
Likeliness to Recommend
What differentiates Constant Contact from other similar products?
The ability to manage distribution lists and contact segmentation for targeted marketing campaigns; the breadth of available email template designs and personalization tools; the speed with which users can adopt the system; the real-time visibility into the success or failure of campaigns; and the ability to adapt marketing strategies in response to the data gleaned from those campaigns.
What is your favorite aspect of this product?
Businesses have a significantly greater chance of success when they use Constant Contact, since it is the simplest solution available for driving campaigns. What's more cooler is that you may retry messages on the fly and direct them to certain records if necessary. We can identify which messages were viewed, and the technology automatically forwards users to a digest to ensure they don't receive duplicate emails. We may quickly and easily choose a template from Constant Contact and customize it to our needs. The platform offers a wide variety of pre-made designs with unique structures that facilitate the development of advertising campaigns.
What do you dislike most about this product?
While composing an email, I've found the UI to be a little buggy at times. It's not always obvious where the buttons are that let you alter the background color or make other changes. I also dislike that you can't look up past emails by the sender's name using the search bar. I'm aware that I can sort my emails into different categories based on when they were sent, but it would be convenient if I could also search for a certain phrase in the subject line.
What recommendations would you give to someone considering this product?
Especially for organizations with limited resources for growth and marketing, I find this to be an invaluable tool. Even though you should have a higher opening rate thanks to permission-based marketing, we can't seem to achieve it. No one will receive the emails unless they have signed up for them. Instead of using Constant Contact to deliver the message, you should use another method. I like the visual appearance you get from using the Constant Contact templates, too. The templates are essential since I lack the necessary design abilities.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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