Cognism Logo Award Winner Product Badge
Cognism Logo Award Winner Product Badge
Cognism Ltd

Cognism

Composite Score
9.0 /10
CX Score
9.1 /10
Category
Cognism
9.0 /10

What is Cognism?

Cognism is a powerful sales acceleration platform that uses Revenue AI technology to help companies grow by engaging their next greatest business opportunities. Powered by patented AI technology, we provide salespeople, growth marketers, RevOps professionals and Go-To-Market leaders with complete, intelligent, actionable, compliant data to find and deliver new revenue, faster.

Company Details


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Awards & Recognition

Cognism won the following awards in the Sales Intelligence category

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Cognism Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Cognism.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

99 Plan to Renew

82 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
90%
Negotiation and Contract:
85%
Conflict Resolution:
93%
Strategy & Innovation:
89%
Service Experience:
96%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Cognism?

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2% Negative
5% Neutral
93% Positive

Pros

  • Effective Service
  • Respectful
  • Performance Enhancing
  • Saves Time

Feature Ratings

Average 85

Contact Data Management

88

Data Enrichment

88

Lead Ingestion

86

Multivariate Filtering

85

Open API

84

Lead Scoring

82

Analytics and Reporting

82

Lead Notification Engine

80

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Vendor Support

87

Ease of Data Integration

87

Usability and Intuitiveness

87

Ease of IT Administration

86

Business Value Created

86

Quality of Features

85

Availability and Quality of Training

84

Breadth of Features

83

Product Strategy and Rate of Improvement

81

Ease of Customization

80

Cognism Reviews

Shaun H.

  • Role: Operations
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2022

GDPR Compliant Data

Likeliness to Recommend

10 /10

What differentiates Cognism from other similar products?

We purchased Cognism because we needed GDPR Compliant prospect data in EMEA, and every single person we spoke to that has worked in EMEA said Cognism is the "Zoominfo" for EMEA. So we took a look and were very happy with the decision. The data is GDPR compliant and pretty accurate, that is all we can ask for.

What is your favorite aspect of this product?

I've been a long time user / admin of Zoominfo, so when I saw Cognism I was very happy to find that the UI and integrations are very similar to Zoominfo. If you have experience with Zoominfo, Cognism won't take you long at all to stand up in your org.

What do you dislike most about this product?

At the moment some features are lacking such as being able to export Contacts to Salesforce, you can only export Leads from a list. I also wish there were more enrichment fields that Zoominfo has for leads such as Company Address, Website, Annual Revenue, Employee Count, etc.

What recommendations would you give to someone considering this product?

Demo it to make sure they have the contact information you're looking for. They may not, it just depends on what market you sell to.

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service

Hamish D.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Good for Uk but extremely pricey for what they off

Likeliness to Recommend

4 /10

What differentiates Cognism from other similar products?

The biggest selling point is the specialise in UK business, which is rare

What is your favorite aspect of this product?

They have this feature that allows you to see if your target companies have been searching trigger words . almost like inside intel

What do you dislike most about this product?

The Price, by far

What recommendations would you give to someone considering this product?

If you are UK based and can afford it, go for it

Pros

  • Transparent
  • Performance Enhancing
  • Saves Time
  • Client Friendly Policies

Cons

  • Less Reliable
  • Less Efficient Service
  • Less Effective Service

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