In Partnership With SelectHub
What is Campaign Monitor by Marigold?
Campaign Monitor by Marigold is email marketing software with drag-and-drop simplicity. Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business. You'll design and send captivating messages with ease using Campaign Monitor by Marigold. Businesses around the world leverage our modern, uncomplicated workflows to send email and SMS campaigns that increase engagement and inspire audiences to take action.
Company Details
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In Partnership With SelectHub
Campaign Monitor by Marigold Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
96 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+98 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Campaign Monitor by Marigold?
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Basic Reporting and Analytics
Campaign Management
Sales Intelligence & Conversion Rates
Mobile Optimized
SPAM Compliance
Segmentation
Surveys and Polling
Email Templates
Dynamic Content
A/B Testing
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Breadth of Features
Business Value Created
Vendor Support
Ease of IT Administration
Quality of Features
Ease of Data Integration
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Campaign Monitor by Marigold Reviews
Ardi S.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Feb 2024
Simplifies the tracking of sales
Likeliness to Recommend
What differentiates Campaign Monitor by Marigold from other similar products?
With Campaign Monitor, I can easily schedule a predefined series of 4–6 emails to deploy over a 2-3 week period post-meeting. I can customize content blocks and images for each message. I can dynamically insert key details like the prospect's name, company, and any topics discussed to make emails resonate better. For example, the first follow-up email typically recaps our conversation. It highlights the prospect's pain points that we can alleviate and outlines the next steps. Subsequent emails may share customer case studies relevant to their scenario or provide tips for getting internal buy-in for our services.
What is your favorite aspect of this product?
With Campaign Monitor, I can A/B test different content blocks to determine which ones resonate best with different segments. Then, I can define email paths to direct specific lead types down more customized nurture tracks. The platform enables me to track opens, clicks, and email performance metrics to refine messages over time. I may discover that image-heavy emails have higher engagement among certain users, or that calls-to-action around scheduling demos outperform content offers. These insights allow for continual email optimization.
What do you dislike most about this product?
With Campaign Monitor's intuitive, drag-and-drop builder for designing responsive emails, I can quickly build beautiful, polished sequences that reinforce our brand. The automatically triggered deployments ensure that our sales reps never miss following up with promising leads.
What recommendations would you give to someone considering this product?
By systematizing our early-stage nurture process, Campaign Monitor helps our digital marketing sales team scale personalization as we engage new contacts. I recommend any B2B company struggling with post-meeting follow-through to explore this platform's automation capabilities. Each email offers helpful, non-promotional value. The goal is to guide prospects closer to a purchasing decision. The sequence ends with booking the next meeting to discuss proposal details and pricing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Jai S.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Jan 2024
Intuitive and formidable Email Marketing Software.
Likeliness to Recommend
What differentiates Campaign Monitor by Marigold from other similar products?
Campaign Monitor is a simple and reliable tool for email marketing.It is simple to create landing pages with Campaign Monitor.It is simple to create and run successful marketing campaigns across different channels with Campaign Monitor.
What is your favorite aspect of this product?
I like ability to send personalized and targeted email messages to the right audience.It increases customers engagement.It is simple to track, measure and manage our marketing campaigns performance with this tool.It has a responsive and friendly user interface to work with.
What do you dislike most about this product?
I got nothing to dislike at this moment as it delivers great performance.
What recommendations would you give to someone considering this product?
To run successful marketing campaigns, Campaign Monitor is an ideal tool to have.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Kristina A.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
The easiest way to create an email campaign
Likeliness to Recommend
What differentiates Campaign Monitor by Marigold from other similar products?
My team used Campaign Monitor to create a beautiful template with the latest capabilities. Considering how basic the template was, the clickable link worked well and didn't detract too much from the visual element we used.
What is your favorite aspect of this product?
Campaign management, lead tracking, and newsletter production are just a few of the tools that can improve the effectiveness of the marketing department, and I really appreciate them. For simple emails, I like how easy it is to use. My teams were able to make the emails we sent to large populations much easier and faster. The crew that responded so quickly to our distress call is another of my favorites.
What do you dislike most about this product?
You can't see if other teams are using the same platform and there aren't many options for designing and editing.
What recommendations would you give to someone considering this product?
One of its greatest features is the time and effort it saves users by making it easier to compose, send, and track emails. Because it is easy to use, the campaign monitor not only saves time but also improves efficiency. Managing your contact list is also very simple.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
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