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Brevo

Brevo

8.9 /10
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In Partnership With SelectHub

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Brevo
8.9 /10

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

91 Likeliness to Recommend

97 Plan to Renew

92 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Includes Product Enhancements
  • Trustworthy
  • Transparent

Feature Ratings

Average 84

Email Delivery

92

Sales Intelligence & Conversion Rates

87

Contact Database

87

SPAM Compliance

86

Segmentation

86

Campaign Management

86

Basic Reporting and Analytics

85

Content Authoring

83

Mobile Optimized

82

Text Messaging

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

89

Ease of Implementation

85

Ease of IT Administration

85

Breadth of Features

84

Ease of Data Integration

83

Vendor Support

83

Usability and Intuitiveness

83

Availability and Quality of Training

83

Quality of Features

82

Product Strategy and Rate of Improvement

82

Ease of Customization

80

Brevo Reviews

Douglas T.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Great savings with SendInBlue.

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Marking out your intended course of action is a breeze using Send in Blue. Everything from the campaign's email to its landing page to its sign-ups worked seamlessly with my WordPress site and Elementor. The convenience of having everything in one location means that you can quickly switch between working on different parts and managing your inbox. To get what you need from Sent in Blue, make a wish list. I was so committed to marketing automation with SendInBlue that I even took a certified training in the platform (free course).

What is your favorite aspect of this product?

When I first started using Sendinblue, I was blown away by how intuitive it was. Pre-made templates and drag-and-drop editors make it easy to create email campaigns. It takes very little effort to set up marketing automation so that you can start sending out tailored communications to your consumers immediately. It's possible to monitor metrics like open rates, clicks, and conversions using Sendinblue. Also, you may monitor the performance of your email marketing initiatives and adjust your content accordingly.

What do you dislike most about this product?

My inexperience was the only drawback I found using Sendinblue. In contrast, Sedin blue's free classes are the best in the rescue industry. Now that I've spent a few days on them, I've had an epiphany about what I should do. Those classes proved to be an excellent instructor after I'd grasped them; not only did I understand automation and the rest of it more effectively from them, but I was also able to immediately put what I'd learned into practice within the Sendinblue control panel. To everyone's benefit

What recommendations would you give to someone considering this product?

In conclusion, Sendinblue is an excellent option for automated email delivery. It's a little overkill for my purposes in some respects, but at least you won't have to fear that the system won't be enough. As has been said, novices to this area may benefit from certain simplifications. Yet none of the "majors" have a significant presence there. The ability to conduct basic programming and the like is all that is required. Sendinblue can also have custom in-house processes and other features developed if desired.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Patrick G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Incredible savings with SendinBlue!

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

The most valuable aspect of SendInBlue is its user-friendly UI. There is no unnecessary fluff, and everything you need is simply a mouse click away. The transactional SMTP part, together with the contacts and campaigns parts, is intuitive. In a nutshell, a potent instrument for people who want to raise their profile via electronic mail and possess sophisticated analysis and segmentation skills that have grown in sophistication over time. Excellent support that is quick to respond and knowledgeable about the needs of its clients. This is a huge bonus when it comes to helping clients.

What is your favorite aspect of this product?

Sendinblue's flexibility and selection of user-friendly themes were major selling points for me. The fact that it is a web-based email marketing platform with options for both novice and expert users appealed to me. It's an all-in-one marketing automation platform with all the marketing and sales tools your business needs to cultivate lasting connections with its clientele.

What do you dislike most about this product?

In regards to data transfer, I found the app's onboarding procedure to be very cumbersome. A lot of the functions, like setting up a unique IP address or sending targeted emails, have a steep learning curve. Moreover, additional functions are only accessible through the more expensive premium and corporate programs.

What recommendations would you give to someone considering this product?

For straightforward email marketing, SendinBlue is an excellent choice, particularly for smaller enterprises. In comparison to similar services, such as MailChimp, creating an account and sending your first email is a breeze. It's also simple enough for even individuals who aren't tech-savvy to utilize. You may want to explore elsewhere if you have a massive email list or if you need to import lists often from a source other than SendinBlue. While SendinBlue is fantastic in its own environment, importing other email lists may be problematic.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Laura B.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Sendinblue's Quick Installation & Helpful Staff

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

For my two customers in the music business, I utilize Sendinblue to manage their email marketing campaigns. I have no complaints; the product is ideal for my purposes. It's simple to implement, and the information gleaned from campaigns is straightforward. Sendinblue is what you should use, in my opinion. It's a practical aid that you may use every day, and it guarantees that your emails will be delivered successfully.

What is your favorite aspect of this product?

Sendinblue is an effective marketing tool that allows us to communicate with our consumers via email, SMS, and live chat. Sendinblue makes it simple to launch, monitor, and adjust company marketing initiatives by letting us simply build, manage, measure, and optimize them. Sendinblue also offers us the chance to conduct A/B tests and create landing pages, both of which contribute to the development of more effective advertising campaigns.

What do you dislike most about this product?

Not much about this software has irked me. We could save a lot of time if the customer database were organized, and the emails would be much more appealing if they could be customized. If you ignore that, I think it's great software that gets the job done.

What recommendations would you give to someone considering this product?

If you've been utilizing a variety of email marketing tools, this might be a helpful resource for sending more effective emails at a lower cost. The interface is well designed, and the templates are simple to use. There is a little learning curve for those unfamiliar with email tools, but nothing that can't be overcome with sufficient practice. A useful tool all around!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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