What is Bombora?
Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceBombora Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Bombora.
79 Likeliness to Recommend
1
Since last award
81 Plan to Renew
4
Since last award
69 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+69 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Bombora?
Pros
- Respectful
- Effective Service
- Caring
- Friendly Negotiation
Cons
- Under Delivered
- Less Inspiring
- Leverages Incumbent Status
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Personalization/Audience Targeting
Team Alerts
Unified Sales and Marketing Funnel
Account Analytics & Measurement
Account-Based Advertising
Artificial Intelligence / Machine Learning
Customer Journey Modelling
Multichannel Campaign Management
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Vendor Support
Usability and Intuitiveness
Quality of Features
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
Also Featured in...
Bombora Reviews
Alejandro D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2022
Easy to use, one time lift & you get reports
Likeliness to Recommend
What differentiates Bombora from other similar products?
Metro area feature is great in order to help pinpoint contact
What is your favorite aspect of this product?
Metro Area
What do you dislike most about this product?
I wish it had the contacts and not have to use a partner vendor for it
What recommendations would you give to someone considering this product?
Use it with a tech stack that involves contact info
Pros
- Unique Features
- Efficient Service
- Saves Time
- Respectful