
What is Asana?
With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
2
Since last award
99 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 86%
- Conflict Resolution:
- 89%
- Strategy & Innovation:
- 89%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Asana?
Pros
- Enables Productivity
- Respectful
- Reliable
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Task Management
Goal Setting
Templates
Milestones/Calendar Tracking
Check-ins and Reviews
OKR Alignment
Dashboards and Reporting
Conversations & Feedback
Real-Time Visualization
API Integration
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Breadth of Features
Business Value Created
Quality of Features
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
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Asana Reviews

Gonzalo S.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Feb 2025
Transforms Marketing Goals Effectively
Likeliness to Recommend
What differentiates Asana from other similar products?
The former, especially, is a powerful tool that permits a division of tasks and reminders of responsibilities like a checklist, and nothing escapes the day planner. Some basic features, such as the ability to post comments and attach files directly to the tasks, enhance communication. Furthermore, the customizable workflows at Asana minimize the distortion of the platform to the general processes of a project, thus making it distinct from other project management tools. A simple system of delegating tasks is pretty clear and does away with confusion of who is to do what and when, or who lacks what kind of accountability.
What is your favorite aspect of this product?
It has a relatively simple native clock tracking that may be inconvenient for the teams that require precise time-tracking setup. Primarily, the deadlines help me to manage my day, week, month, and year tasks, and the integration with other applications saves time and makes working effective.
What do you dislike most about this product?
However, there are some reported issues; some customers may feel that the application offers them too many features to use and, thus, may require some time to navigate despite its interface. Back then, according to the specific needs of the development team, there are some features that are limited unless you upgrade and select a higher plan, which can be quite limiting to the current key sets of development groups.
What recommendations would you give to someone considering this product?
It was possible to achieve our set objectives and the entire process was optimally fit within the stipulated time of the campaign. From personal experience, Asana has a creative structure and robust clarity; it is literally having a project manager for your projects.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Oladapo A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2025
Very good product for project management
Likeliness to Recommend
What differentiates Asana from other similar products?
The free tier option is an effective option for startups or smaller teams. Also, it offers real-time progress tracking with customizable dashboards and project reports, giving teams and managers clear insights into performance.
What is your favorite aspect of this product?
Supports multiple project management styles, including Kanban boards, Gantt charts (Timeline), and task lists.
What do you dislike most about this product?
For new users, especially those unfamiliar with project management tools, Asana might seem overwhelming due to its range of features and options
What recommendations would you give to someone considering this product?
Use pre-built templates for common workflows such as marketing campaigns, software development, or HR processes. These can save time and provide a structured starting point. Tailor Asana to suit your needs by creating custom fields, workflows, and rules to automate repetitive tasks. This will improve efficiency.
Pros
- Reliable
- Unique Features
- Efficient Service
- Caring
Please tell us why you think this review should be flagged.

Isabella G.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Jan 2025
When Teamwork and Goals Align
Likeliness to Recommend
What differentiates Asana from other similar products?
Organization-oriented Asana specifically relies on the dashboards that help translate intangible objectives into easily consumable, successful micro-experiences. Asana's timeline view perfectly displays how work lays out to meet quarterly goals. Also, the priorities tagging system allows teams to mark must-do tasks without becoming overwhelmed with red flags.
What is your favorite aspect of this product?
On the task management level, it allows for commenting directly on task dependencies, for automating repetitive subtasks (farewell, manual follow-ups), and for integrating with that updates do not end up in nobody's mailbox. Marketing managers managing ten campaigns at a go, Asana offers you a portfolio view, so you can easily identify when there's a bottleneck than during the peak business hour.
What do you dislike most about this product?
The mobile app appears to be a weak update. Uploading files or checking dependencies, although this isn't as simple as a tutorial, you will need a link for adding additional steps.
What recommendations would you give to someone considering this product?
As an example, last quarter, my team used Asana to launch a product in 30 days. We overlaid every blog post, email, and social blast on the timeline and assigned different color codes to departments. When the software development team faced a problem, we rearranged timelines without having to worry about the need for a virtual meeting. We actually enjoyed using it; watching those progress bars on activities fill up became a unique but fun team activity.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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