AppsFlyer Customer Reviews 2025 | SoftwareReviews

AppsFlyer

Composite Score

7.8 /10

CX Score

7.9 /10

38 Reviews Write a Review

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What is AppsFlyer?

AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.

Company Details

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Awards & Recognition

AppsFlyer won the following awards in the Product Analytics category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Gold Medalist

2024

0 Top Rated Capabilities

1 Top Rated Features

2024

AppsFlyer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AppsFlyer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

2
Since last award

95 Plan to Renew

76 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 91%
Negotiation and Contract:: 77%
Conflict Resolution:: 87%
Strategy & Innovation:: 88%
Service Experience:: 90%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AppsFlyer?

0% Negative

10% Neutral

90% Positive

Pros

Performance Enhancing
Reliable
Enables Productivity
Efficient Service

Feature Ratings

Average 82

Analytics and Reporting

Conversion Analysis

Data Integrity

Marketing Analytics

Data Analysis and Survey Function

Device and Browser Analytics

API Framework

Data Management

Mobile Functionality

Data Warehousing

Audience Segmentation

Vendor Capability Ratings

Average 78

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

AppsFlyer Reviews

Mihir M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Very flexible and friendly MMP

Likeliness to Recommend

9 /10

What differentiates AppsFlyer from other similar products?

Appsflyer offers better in-app event tracking, and deep linking for robust mobile marketing measurement.

What is your favorite aspect of this product?

The support team is amazing, they are present whenever you need and a very good training procedure sets it way apart

What do you dislike most about this product?

Not a dislike but something that we found missing in the product is the SDK level fraud detection and also it's a bit costly compared to competitors

What recommendations would you give to someone considering this product?

Get an estimate of the DAU/MAU numbers and also the paid activity before choosing the MMP and select MMP which fits in your model. Note that every MMP have different pricing for different models

Pros

Friendly Negotiation
Reliable
Performance Enhancing
Enables Productivity

Ankit S.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Appsflyer is a perfect MMP partner

Likeliness to Recommend

8 /10

What differentiates AppsFlyer from other similar products?

The service and support offered by the team is significantly better than any other provider

What is your favorite aspect of this product?

The end to end support we get from initial discussion to going live and regular meet-ups is very useful

What do you dislike most about this product?

Not a dislike but a suggestion, if the add-ons were included in the package price that would make it affordable.

What recommendations would you give to someone considering this product?

Do the POC first before buying and be very upfront on what you expect in terms of features and pricing

Pros

Reliable
Enables Productivity
Unique Features
Helps Innovate

Ankit S.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Good product and amazing support from team

Likeliness to Recommend

9 /10

What differentiates AppsFlyer from other similar products?

The support from the team definitely differentiates them from the rest.

What is your favorite aspect of this product?

About the product, it's fairly exhaustive and easy to use. For MMPs there is no major differentiator in terms of product but the ease of integration and support is very comforting

What do you dislike most about this product?

Don't dislike any part of the product, just that it's heavy on cost side when it comes to cost per attribution model

What recommendations would you give to someone considering this product?

If you are planning to choose on DAU/MAU you can go for Appsflyer else can consider another MMP

Pros

Reliable
Caring
Helps Innovate
Continually Improving Product

AppsFlyer

What is AppsFlyer?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

AppsFlyer Ratings

84 Likeliness to Recommend

2 Since last award

95 Plan to Renew

76 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love AppsFlyer?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Device and Browser Analytics Capture and summarize device and browser information.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Management Includes data sharing, data storage, records management, and data security.

Mobile Functionality Can be used on mobile devices​

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

AppsFlyer Reviews

Mihir M.

Very flexible and friendly MMP

Likeliness to Recommend

Pros

Ankit S.

Appsflyer is a perfect MMP partner

Likeliness to Recommend

Pros

Ankit S.

Good product and amazing support from team

Likeliness to Recommend

Pros

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Feature Ratings

Analytics and Reporting

Conversion Analysis

Data Integrity

Marketing Analytics

Data Analysis and Survey Function

Device and Browser Analytics

API Framework

Data Management

Mobile Functionality

Data Warehousing

Audience Segmentation

Vendor Capability Ratings

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration