What is Adobe Experience Manager?

It’s a comprehensive content management solution for building websites, mobile apps, and forms. And it makes it easy to manage your marketing content and assets. Adobe Experience Manager Sites lets you create, manage, optimize, and deliver digital experiences across channels. And you can ensure that your content across web, mobile, and apps is built efficiently and delivered quickly.

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Awards & Recognition

Adobe Experience Manager won the following awards in the Content Marketing category

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Adobe Experience Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Manager.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

95 Plan to Renew

2
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Manager?

2% Negative
6% Neutral
92% Positive

Pros

  • Efficient Service
  • Reliable
  • Caring
  • Respectful

Feature Ratings

Average 84

Content Optimization

87

Content Creation

86

Content Storage

86

Content Analytics

85

Personalization/Audience Targeting

84

Web Experience Management Integration

82

DAM (Digital asset management) Integration

81

Content Curation / Library Controls

80

Multi-Channel Distribution

78

Vendor Capability Ratings

Average 84

Quality of Features

89

Business Value Created

88

Ease of Data Integration

85

Ease of Implementation

85

Breadth of Features

84

Ease of Customization

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

80

Vendor Support

80

Ease of IT Administration

79

Adobe Experience Manager Reviews

Amarjit S.

  • Role: Information Technology
  • Industry: Construction
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2025

Powerful but could use simpler integrations and AI

Likeliness to Recommend

10 /10

What differentiates Adobe Experience Manager from other similar products?

AEM stands out because it works well with Adobe's other tools for managing content and assets.

What is your favorite aspect of this product?

My favorite aspect of AEM is its easy integration with other Adobe tools.

What do you dislike most about this product?

AEM may have compatibility issues with older systems or third-party tools.

What recommendations would you give to someone considering this product?

I recommend having the technical resources to manage AEM's complexity and integrations.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Vaibhaw K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2025

Powerful Content Management

Likeliness to Recommend

10 /10

What differentiates Adobe Experience Manager from other similar products?

Adobe Experience Manager stands out with its seamless integration into the Adobe ecosystem, offering a unified workflow with tools like Adobe Creative Cloud, Analytics, and Target. Its AI-powered capabilities, driven by Adobe Sensei, enhance content personalization and automation. Additionally, AEM's scalability and robust digital asset management make it ideal for enterprises, although its complexity and cost may be a barrier for smaller teams.

What is your favorite aspect of this product?

My favorite aspect of Adobe Experience Manager is its robust digital asset management (DAM) system, which allows for efficient organization, storage, and retrieval of assets. Its seamless integration with other Adobe tools and AI-powered automation simplifies workflows and enhances content personalization, making it a powerful solution for delivering exceptional digital experiences.

What do you dislike most about this product?

What I dislike most about Adobe Experience Manager is its steep learning curve and high cost, which can be challenging for smaller teams or organizations with limited budgets. Additionally, the complexity of setup and maintenance often requires dedicated expertise, increasing the overall implementation effort and expense.

What recommendations would you give to someone considering this product?

If you’re considering Adobe Experience Manager, ensure your organization has the budget and resources to support its implementation and ongoing maintenance. Invest in proper training for your team, as the platform has a steep learning curve. Leverage its integration with the Adobe ecosystem and AI-powered features for maximum value, and consider hiring or consulting with AEM experts to streamline deployment and optimize its capabilities for your needs. It’s best suited for organizations that require scalability and advanced personalization for managing complex digital experiences.

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Respectful

Devin H.

  • Role: Industry Specific Role
  • Industry: Shipping
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Great product, but deceptive terms and conditions

Likeliness to Recommend

10 /10

What differentiates Adobe Experience Manager from other similar products?

It is a great and all-around product for content creation. The customer service representatives do not help with your issues.

What is your favorite aspect of this product?

The wide variety of personalization in the program.

What do you dislike most about this product?

Subscription terms are deceptive and will make you pay more than you ever thought you would.

What recommendations would you give to someone considering this product?

Read the fine print, but otherwise enjoy making great content!

Pros

  • Efficient Service
  • Effective Service
  • Helps Innovate
  • Continually Improving Product

Cons

  • Vendor's Interest First
  • Less Generous
  • Under Delivered

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