Adobe Systems

Adobe Experience Cloud

Composite Score

8.4 /10

CX Score

8.7 /10

154 Reviews Write a Review

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What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

1 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative

4% Neutral

94% Positive

Pros

Respectful
Enables Productivity
Continually Improving Product
Trustworthy

Feature Ratings

Average 84

Marketing Analytics

Advanced Campaign Management

Social Media Marketing Management

Email Marketing Automation

Marketing Asset Management

Community Marketing Management

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Average 82

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Usability and Intuitiveness

Ease of Customization

Ease of Data Integration

Vendor Support

Adobe Experience Cloud Reviews

Raidelyn P.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

The most comprehensive digital analytics platform

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

The program stands out from the competition because of how effectively it works with the rest of Adobe's software and how easily it may be used.

What is your favorite aspect of this product?

Adobe Campaign makes it easy to find a large number of potential customers using a variety of channels, including email and social media. Through the use of these powerful search tools, we have been able to significantly broaden our clientele and increase the visibility of our company. With Adobe Campaign, we can quickly and easily check if an email address is valid before sending it to a client, and we can also make sure that the recipient's address is up-to-date before sending the email.

What do you dislike most about this product?

Instead of the giant organizations we're all familiar with, I think it would be easier to tackle if the company search focused on regional and moderate or small enterprises. Having a reliable internet connection is essential for productive online conversations. The list of potential victims is out of current since it contains contact information for people and businesses that no longer exist.

What recommendations would you give to someone considering this product?

This software is feature-rich and simple to use, thus I would suggest it to everyone.

Pros

Performance Enhancing
Trustworthy
Unique Features
Efficient Service

Magreat W.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2022

An Innovative marketing strategy

Likeliness to Recommend

9 /10

What differentiates Adobe Experience Cloud from other similar products?

Without a doubt, the most adaptable marketing automation technology available. Adobe Experience Cloud is a very effective program that helps me advertise and monitor my marketing efforts significantly and efficiently. Leads are scored depending on how I interact with different assets, and I can observe the efficacy of my marketing efforts and future endeavors.

What is your favorite aspect of this product?

With Adobe Experience Cloud, I can customize everything from automation to emails to reporting to meet the needs of any marketing plan or goal. Adobe Experience Cloud's program-based organization makes reporting on various marketing activities simple, which is a huge plus. The modular design in Email allows me much creative freedom when creating emails. Additionally, compared to other marketing automation tools, I find it simple to construct forms.

What do you dislike most about this product?

The interface of Adobe Experience Cloud is clunky and difficult to use compared to other marketing automation solutions like Hubspot. For now, Adobe Experience Cloud lacks comprehensive analytics, but I anticipate the company will address this deficiency in a future update. Adobe Experience Cloud, the price tag can put off startups, but switching platforms down the road is expensive and time-consuming.

What recommendations would you give to someone considering this product?

Adobe Experience Cloud is ideal if you want a single platform to handle all your marketing automation requirements. All marketing funnel stages may be tracked and reported on using its in-built reporting features. I suggest you think forward not just a year or two but five or ten to anticipate your marketing automation requirements.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jul 2022

Fantastic Product

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

85 Likeliness to Recommend

1 Since last award

97 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Community Marketing Management Branded customer communities

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Adobe Experience Cloud Reviews

Raidelyn P.

The most comprehensive digital analytics platform

Likeliness to Recommend

Pros

Magreat W.

An Innovative marketing strategy

Likeliness to Recommend

Pros

Fantastic Product

Likeliness to Recommend

Pros

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Marketing Analytics

Advanced Campaign Management

Social Media Marketing Management

Email Marketing Automation

Marketing Asset Management

Community Marketing Management

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Usability and Intuitiveness

Ease of Customization

Ease of Data Integration

Vendor Support