Adobe Systems

Adobe Experience Cloud

Composite Score

8.4 /10

CX Score

8.7 /10

158 Reviews Write a Review

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What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

1 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

97 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

2
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 93%
Negotiation and Contract:: 88%
Conflict Resolution:: 90%
Strategy & Innovation:: 93%
Service Experience:: 93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative

3% Neutral

95% Positive

Pros

Respectful
Enables Productivity
Continually Improving Product
Inspires Innovation

Feature Ratings

Average 84

Marketing Analytics

Advanced Campaign Management

Marketing Asset Management

Social Media Marketing Management

Email Marketing Automation

Marketing Workflow Management

Marketing Operations Management

Community Marketing Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Average 81

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Breadth of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Ease of Data Integration

Vendor Support

Adobe Experience Cloud Reviews

Miriam C.

Role: Information Technology
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Experience cloud from an analyst's perspective

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

The smooth connection with adobe Analytics, Adobe Campaign, adobe target, and Adobe audience Manager

What is your favorite aspect of this product?

The visualization capabilities allow us to make data-driven decisions effectively. Option to create customized reports and dashboards

What do you dislike most about this product?

Navigating through the various features and settings can be overwhelming initially.

What recommendations would you give to someone considering this product?

During our initial adoption, a thorough training program helped our team grasp the various tools' functionalities. Consider it too.

Pros

Respectful
Fair
Continually Improving Product
Trustworthy

Alex D.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

It's amazing to evaluate in-depth data

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

In-depth data provided allow taking better decisions to adjust the integral strategy It´s easy to escalate

What is your favorite aspect of this product?

Data Analytics

What do you dislike most about this product?

It is not affordable to small and medium businesses primarily by its costs.

What recommendations would you give to someone considering this product?

Is to use for the next step in your business, is not cheap, but is very effective

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Cons

Vendor's Interest First
Charges for Enhancements
Less Friendly Negotiation

Kevin A.

Role: Sales Marketing
Industry: Entertainment
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Easy enough with TONS of features.

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

Since I'm a creative professional Adobe is really popular for what I already use so when I use the same kind of software and ecosystem that makes it so it's easier to implement in my business.

What is your favorite aspect of this product?

The ease of learning it and how to implement it to other platforms across my business.

What do you dislike most about this product?

The cost is a little high for my business and we've been looking at other methods that do the same exact result for almost half or even zero cost.

What recommendations would you give to someone considering this product?

I think that they still do a free trial or like a 14-day trial of this product and you should look at other competitors we use them mainly for social media management and stuff like that and then just kind of store files there's a lot of competitors in this space and it's easy to find others that might be better.

Pros

Over Delivered
Helps Innovate
Client Friendly Policies
Client's Interest First

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

86 Likeliness to Recommend

97 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Community Marketing Management Branded customer communities

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Adobe Experience Cloud Reviews

Miriam C.

Experience cloud from an analyst's perspective

Likeliness to Recommend

Pros

Alex D.

It's amazing to evaluate in-depth data

Likeliness to Recommend

Pros

Cons

Kevin A.

Easy enough with TONS of features.

Likeliness to Recommend

Pros

1
Since last award

2
Since last award

Feature Ratings

Marketing Analytics

Advanced Campaign Management

Marketing Asset Management

Social Media Marketing Management

Email Marketing Automation

Marketing Workflow Management

Marketing Operations Management

Community Marketing Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Breadth of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Ease of Data Integration

Vendor Support