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What is Adobe Experience Cloud?
Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 87%
- Conflict Resolution:
- 90%
- Strategy & Innovation:
- 93%
- Service Experience:
- 93%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Experience Cloud?
Pros
- Respectful
- Enables Productivity
- Continually Improving Product
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Analytics
Advanced Campaign Management
Social Media Marketing Management
Email Marketing Automation
Marketing Asset Management
Community Marketing Management
Marketing Workflow Management
Marketing Operations Management
Advanced Data Segmentation
Multi Channel Integration
Mobile Marketing Management
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Ease of Data Integration
Vendor Support
Adobe Experience Cloud Reviews
Saul S.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Mar 2020
Service born to make a difference.
Likeliness to Recommend
What differentiates Adobe Experience Cloud from other similar products?
I consider that Adobe Marketing Cloud is a service that was born to help its users to grow their business, since it is of high functionality and its system is very complete to be able to make a good development in the area of the marketing. Also a difference of this service of others is that this platform counts on a curve of learning quite elevated and this is due to the completeness that is its system, since other similar services can be of easier use but it is due to that they are very basic, really with this platform it is possible to be known very fast improvements.
What is your favorite aspect of this product?
I love working with Adobe Marketing Cloud because it is a service that allows us to manage our campaigns from different social networks, emails, web ads among others. Its high customization that allows us to perform in each campaign is a factor that I must mention because it completely satisfies the needs of its users to develop campaigns with very complete designs, with Adobe Marketing is very easy to measure the progress of each campaign implemented, because it provides very complete reports that allow us to know the number of people who have seen the campaigns and even the success obtained, personally I think that in the time I've been working with this software I have been able to get a real quality service.
What do you dislike most about this product?
There have been times when we are working with Adobe Marketing Cloud and I have been able to observe that their system presents small delays or slowness in its operation, personally it is a factor that I do not consider at all worrying but if it causes some discomfort at the time of working, to be able to implement this service in a company it is necessary to have an ample budget, since its cost is high but once the growth of the marketing that it offers to a company can be visualized it is worth paying its cost.
What recommendations would you give to someone considering this product?
Adobe Marketing Cloud is a very good service to implement if you have a good budget, because it is a very complete service and provides high comfort to its users, despite being an expensive service its high performance compensates its cost, personally I can guarantee that people who acquire this service for their organization will not have any kind of inconvenience and the quality you get for marketing is excellent, really this platform is very convenient to acquire.
Pros
- Enables Productivity
- Performance Enhancing
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
Geneva F.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2020
Optimization and personalization of campaigns
Likeliness to Recommend
What differentiates Adobe Experience Cloud from other similar products?
Adobe marketing Cloud is a service that is characterized by offering a set of high potential tools for its users to have a high performance in the area of digital marketing, the excellent design of this platform is excellent to implement in any kind of business, because it adapts perfectly to different standards of work in a unique way. A factor that makes this service unique is how reliable it is because it has a great reputation in comparison to other similar platforms.
What is your favorite aspect of this product?
I consider the Adobe Marketing Cloud an ideal service to purchase in any organization, because it allows users to optimize, customize, and measure digital campaigns and customer experiences for unique performance. The integration of adobe marketing with different tools such as Adobe campaign, Adobe social, Adobe experience Manager, Adobe media optimizer, Adobe Analytics, are perfect to achieve a high reliability marketing for a company. One of the features that I love about the interface of this service is that its interface shows the exact amount of people that are integrated to the campaigns and allows to identify through different colors from which devices people enter our campaigns, personally I feel very satisfied to work with this platform.
What do you dislike most about this product?
To be honest in this section I have almost nothing to talk about, since my personal experience using Adobe Marketing Cloud has been excellent, I consider that its wide interface is usually confusing for beginners with this software, but as you explore this platform it is very easy to become familiar with all the functionalities that this system offers.
What recommendations would you give to someone considering this product?
Personally, I think that in order to recommend a software to other people, you have to have a very broad knowledge of the recommended system, since you would have to know what advantages and disadvantages the platform has for the new users who acquire it. I recommend Adobe marketing Cloud to people who are looking for a software that is highly reliable to perform a highly professional marketing and without any complications in terms of operation, it is necessary to emphasize that the high cost of this service is due to the true quality it offers, unlike other marketing services, adobe marketing Cloud is a very high level due to its high scalability, really is the best option available to acquire from my professional point of view.
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
Noah Eric L.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2020
The best service available for professional.
Likeliness to Recommend
What differentiates Adobe Experience Cloud from other similar products?
Adobe marketing Cloud is a completely unique service among the others, personally I have had the experience of working with several similar software and of all I had never known one as efficient as this one, its service I consider it very solid, although you must be aware that it is not perfect but it adapts very well to many work standards to help its users to market their service or product very effectively to people in the market.
What is your favorite aspect of this product?
Adobe marketing cloud is a service that I must confess I love because of how customization it is for the various needs we have in our organization today, offers an excellent analysis function both simple and very comprehensive analysis that allows us to have information at all times of everything that happens in our campaigns, to be honest the efficiency that this system gave us in my organization I must say that it allowed us to overpass the limits of the results that we expected, its interface once you know all the functionalities that the software offers is very easy to use and manage, really although this is not a perfect service it is ideal for us.
What do you dislike most about this product?
Its price is a little high to implement in small businesses and although it is very functional it is a great limitation to acquire for small businesses, the software when integrated with other platforms usually presents delays in its operation and although it does not doubt much time usually causes certain discomfort when working, for inexperienced people the Adobe marketing Cloud system usually seems very difficult to use, that is why I consider that it would be of great help if the developers of the software offered to the new users training courses so that people can apply a correct use to the software from the first moment they use the service.
What recommendations would you give to someone considering this product?
Adobe Marketing Cloud is a very complete service for any marketing professional to work with, since it is a completely efficient system and has all the options for people to work with great professionalism. Personally, I believe that nowadays for a business to be very prosperous in the sales area it is necessary to have an effective service that provides the convenience of advertising efficiently in the various networks the products or services offered to customers and what better alternative than Adobe Marketing Cloud.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
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