Adobe Analytics
8.7 /10

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative
3% Neutral
96% Positive

Pros

  • Respectful
  • Efficient Service
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 83

Device and Browser Analytics

85

Audience Segmentation

85

Data Visualization

84

Customer Value Analysis

84

Social Media Analytics

83

Customer Journey Modelling

82

Audience Demographics

82

Conversion Analysis

82

Paid Search Integration

81

API Framework

80

Search Engine Optimization

80

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Customization

84

Quality of Features

84

Breadth of Features

83

Ease of Data Integration

82

Ease of Implementation

82

Usability and Intuitiveness

82

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Vendor Support

79

Ease of IT Administration

79

Adobe Analytics Reviews

Aparna S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Understanding our website is more easy now

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Adobe analytics can be seamlessly integrated with other Abobe products which makes working on multiple projects very much centralised and easy

What is your favorite aspect of this product?

My favorite aspect with Adobe Analytics is the fact that we can easily track the user engagements. Also, setting up tracking codes on multiple websites to understand the entry source for targetted customers is very much useful

What do you dislike most about this product?

The overall user interface could be improved. Navigating to certains reports is long and time consuming

What recommendations would you give to someone considering this product?

I would surely recommend this for businesses who have already deployed other Adobe suite of products into their business process.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Aviral G.

  • Role: Vendor Management
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

Best Analytics tool for deeper insights

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Only Adobe lets you mix, match and analyse data from anywhere in the customer journey.

What is your favorite aspect of this product?

It helps you combine every scrap of data you have on a person, with advanced machine learning and automation to help discover deeper insights for each experience.

What do you dislike most about this product?

Support services are not that much efficient that is expected.

What recommendations would you give to someone considering this product?

it is helpful for locating the best sources of targeted traffic and for optimizing overall marketing activity.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Lisa C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Best Business Intelligence System

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

The most important aspect of Adobe Analytics is the flexibility with which it may be integrated. Adobe Launch may be used as much or as little as your circumstances allow, with plenty of flexibility to adapt to a wide range of complex settings.

What is your favorite aspect of this product?

Adobe Analytics Cloud is the enterprise's best intelligence system. It assists the venture to go from insights to action in real-time by incorporating the audience as the enterprise's intelligence system. It allows data to be shared across all Adobe clouds. Adobe Analytics Cloud combines Adobe Audience Manager and Adobe Analytics to record, aggregate, rationalize, and comprehend massive volumes of diverse data.

What do you dislike most about this product?

The integration phase was one of the most difficult for us and you need to accept advice from an agency very carefully. It must also be designed for mobile app analytics because there may be issues with page-based application analytics. You may also want Excel Adobe Report Builder for more complex segmentation.

What recommendations would you give to someone considering this product?

I love Adobe Analytics and would unquestionably suggest it for the appropriate use cases. The 'blank sheet' approach of integration might be intimidating at first, but with appropriate planning, technical understanding, and perseverance, it can become one of the most powerful tools in a data suite.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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