What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Audience Demographics
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
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Adobe Analytics Reviews
Ravi K.
- Role: Information Technology
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Nov 2022
Efficient and super fast analytics software
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The speed at which the reports and data gets pulled out and the level report customisation sets apart Adobe Analytics.
What is your favorite aspect of this product?
Favorite aspect has to be the custom reports where whatever comes to your mind, you can simply drag & drop and see the reports, almost instantly.
What do you dislike most about this product?
When you are trying to pull a report with high number of columns, it becomes difficult to manage them as the columns do not behave consistently on mouse hover action.
What recommendations would you give to someone considering this product?
If you are looking for a paid analytics tool with host of services and ease of reporting, then Adobe Analytics should be your choice in my opinion.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Estefany P.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: IT Leader or Manager
Submitted Nov 2022
High-end analytics and optimization
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
For our experience it has provided us with an excellent breakdown of data. the API allows us to analyze key information needed for marketing data to better understand our consumers to know what they want and how they interact with our website. With this Adoba program it gives us the unique opportunity to have data on a global scale, persistent across multiple CMS's and across a broad digital set.
What is your favorite aspect of this product?
We have a tool for quick report creation with workspace that is a drag and drop canvas for custom analytics and visualizations as well as offering us the most up to date features and ways to make the job easier as well as very easy to implement is our workgroup.
What do you dislike most about this product?
Limitations when it comes to individual customizations have a limited range of options, it should be built according to what the user or their activity needs better as well as more speed in extracting data when making large dashboards in order to make a better streamlining of processes.
What recommendations would you give to someone considering this product?
This software is very suitable for the analysis of companies that need to better understand the status of their operations and reports and much more is very suitable for real-time information, full control of data, reporting and customization recommend it because it helps you get to your vision quickly and efficiently, but sometimes lacks to make dynamic visualizations.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Nilaby C.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Oct 2022
Adobe Analytics is a functional workspace
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
As a marketing tool, it helps us evaluate website traffic and hone in on the preferences and habits of our target audience so that we can better tailor our services to their needs. The tool swiftly and efficiently handles segmentation problems, enables the business to accurately integrate data, and enables the production of comprehensive reports for the staff.
What is your favorite aspect of this product?
Using Adobe Analytics is appropriate for a successful company that recognizes the importance of consumer insight and data analysis. In contrast to Google Analytics, this one doesn't come free of charge and is far too complex and difficult to use for anyone but an expert user. Training new staff who lack relevant experience will take some time.
What do you dislike most about this product?
Only worry I have is that there isn't much room for personalization. Any user is free to create his or her own customized section to better suit his or her preferences or requirements. Refreshing the report's features quickly and efficiently is essential.
What recommendations would you give to someone considering this product?
Because of its straightforward layout, Adobe Analytics is ideal for novice users who don't yet have the requisite technical expertise, and there's no need for them to worry about data connectivity or cleansing. It has a wide range of configuration options that may be altered to suit individual preferences.
Pros
- Enables Productivity
- Efficient Service
- Saves Time
- Security Protects
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