Adobe Analytics
8.7 /10

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative
3% Neutral
96% Positive

Pros

  • Respectful
  • Efficient Service
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 83

Device and Browser Analytics

85

Audience Segmentation

85

Data Visualization

84

Customer Value Analysis

84

Social Media Analytics

83

Customer Journey Modelling

82

Audience Demographics

82

Conversion Analysis

82

Paid Search Integration

81

API Framework

80

Search Engine Optimization

80

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Customization

84

Quality of Features

84

Breadth of Features

83

Ease of Data Integration

82

Ease of Implementation

82

Usability and Intuitiveness

82

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Vendor Support

79

Ease of IT Administration

79

Adobe Analytics Reviews

Christina G.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

great company to pick

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

the company is just fantastic.

What is your favorite aspect of this product?

the features are easy to use and help so muhc in our company

What do you dislike most about this product?

nothing to say her really

What recommendations would you give to someone considering this product?

give it a try and then maybe even choose other features and softwares from this company

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Inspires Innovation
  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Apr 2021

Great product!

Likeliness to Recommend

7 /10

Pros

  • Efficient Service
  • Saves Time
  • Security Protects
  • Helps Innovate

Cons

  • Vendor Friendly Policies
  • Vendor's Interest First
  • Under Delivered

Chasity R.

  • Role: C-Level
  • Industry: Apparel
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

Easy to use and worth the investment.

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Adobe has a tradition of stability and is number one in digital upgrading systems. There really is no comparison.

What is your favorite aspect of this product?

Adobe, as an overall digital system, has superceded all of our professional expectations. Every aspect of this product has been beneficial to our business.

What do you dislike most about this product?

No comment.

What recommendations would you give to someone considering this product?

Invest in the best thing for your business. Go Adobe or go home!

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

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