Adobe Analytics
8.7 /10

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative
3% Neutral
96% Positive

Pros

  • Respectful
  • Efficient Service
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 83

Device and Browser Analytics

85

Audience Segmentation

85

Data Visualization

84

Customer Value Analysis

84

Social Media Analytics

83

Customer Journey Modelling

82

Audience Demographics

82

Conversion Analysis

82

Paid Search Integration

81

API Framework

80

Search Engine Optimization

80

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Customization

84

Quality of Features

84

Breadth of Features

83

Ease of Data Integration

82

Ease of Implementation

82

Usability and Intuitiveness

82

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Vendor Support

79

Ease of IT Administration

79

Adobe Analytics Reviews

Muthua G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Great Features at a Great Cost

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Adobe analytics offers features that makes it easy to get helpful insights that drives marketing campaigns. In addition, it easy to grow traffic website with Adobe Analytics

What is your favorite aspect of this product?

I like the ease of using and understand the insights from this software I like the ease of tracking traffic in real time I like that deploying and integrating this tool is easy

What do you dislike most about this product?

No issues with Adobe Analytics. It has been an amazing experience

What recommendations would you give to someone considering this product?

I recommend Adobe Analytics because it never disappoints when it comes to web analytics. It offers best features and comes at affordable cost

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Nyambura K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Adobe Analytics Review

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

When it comes to website analytics, Adobe Analytics offers the best features. It is one tool that will help in pushing an online marketing campaigns while tracking web traffic and let you know which areas of your website needs improvements.

What is your favorite aspect of this product?

I like that Adobe Analytics is resourceful - houses many features and therefore very capable It is an Adobe product therefore easy to use thanks to the User Friendly design Despite being very capable, you wont break your bank to afford Adobe Analytics.

What do you dislike most about this product?

No regrets whatsoever with Adobe Analytics. It has always overperformed

What recommendations would you give to someone considering this product?

Adobe Analytics is one software that will impact your business more so when it comes to online campaigns and growing your web presence. It has worked for us and therefore I recommend it with confidence.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Unique Features

Francis G.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Adobe Analytics- Best For Mobile and Web Analytics

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

What probably makes Adobe Analytics special is that it offers more than just web analytics features. This software is also good when it comes to mobile analytics among other uses which makes it multipurpose

What is your favorite aspect of this product?

I like the easy integration with other Adobe tools The software is very resourceful and can handle more than one function when it comes to analytics The software is affordable and easy to use It makes web analytics easy which has been very helpful in managing and growing our website traffic among other aspects.

What do you dislike most about this product?

Adobe Analytics is the near perfect business solution - I cannot think of any con.

What recommendations would you give to someone considering this product?

You can never go wrong with Adobe Analytics. It is the best you can get for your business more so because it is affordable and multipurpose.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Effective Service

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